Add Value with Wisconsin Cheese

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Try a new Wisconsin Cheeseburger recipe today! New May recipes! Click here.
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Arby’s is Thinking New Leadership

In anticipation of having to explain Arby’s sales performance to Wall Street next month, Wendy’s/Arby’s Group President-CEO Roland Smith announced a leadership change for the troubled chain. When Q4 and full-year 2009 sales are reported next month, Smith at least has evidence the company is trying to make something happen. So Arby’s President-CEO Tom Garrett [...]

Red Robin’s $5.99 Prime Chophouse Burger Revival Plan

[2011 Update: The Prime Chophouse returns! Read it here.] How does a chain bounce back from an 11.2% drop in same-store sales fueled by an 11.9% decrease in guest counts? That’s what Red Robin Gourmet Burgers (and Wall Street) asked itself after those negatives were the brand’s reality through the 40-week period ended Oct. 4, [...]

Carl’s Jr., Hardee’s Menus: New, Old, Borrowed and Smart

http://www.youtube.com/watch?v=oCpCo0HyNsE”

CKE Restaurants this week recycles some menu ideas, reduces some prices and also launches something wholly new. Carl’s Jr. launched the Grilled Cheese Bacon Burger (left), a new menu item that the chain proclaims has “all the comfort and deliciousness of the grilled cheese sandwich mom used to make.” First girlie salads, now a reference [...]

Ruby’s Diner Readies New Kobe Burger Menu

Ruby’s Diner certainly isn’t lacking burger choices on its menu, but there’s always room for more. Especially Kobe burgers. That’s why the chain on Feb. 2 adds a new menu of five “Ruby’s Ultimate Kobe Burgers” at its 33 Southern California locations. Each of the new burgers is 100% American Kobe beef served on a grilled [...]

Mac Snack Wrap: The Clone Wars Begin

Well, that didn’t take long, did it? About 10 months after McDonald’s first introduced the Mac Snack Wrap in Canada and less than one month after being rolled out across the U.S., the burger-in-a-tortilla has its first impersonator. The only real surprise is who is doing the mimicry. The Papa Burger Wrap introduced this week by A&W All-American Food [...]

McDonald’s Ends ’09 with Slow Sales But Greater Share

McDonald’s reported some impressive sales gains for 2009, but did so with little help from U.S. restaurants in the 4th quarter. Globally, same-store sales were up 10% for the quarter ended Dec. 31, 2009, but rose only +0.1% in the U.S. (up 1% in December). For full-year 2009, global comp sales rose 3.8% and were [...]

Chili’s Returns Ad Focus to Burgers As New Menu Rolls

[June 3 Update: See new Chili's burgers here.] Chili’s Grill & Bar turns its advertising/marketing focus to its revamped Big Mouth Burgers and its Bottomless Express Lunch deal as it ends its “3 Courses, 2 People, $20″ promotion and introduces a totally rethought and ultimately slimmed down menu. It likely won’t be the last casual-dining [...]

NRA Forecasts an (Almost) Break-Even Year

The National Restaurant Association today released its 2010 Restaurant Industry Forecast, and it’s just about as upbeat as anything gets in this economy: The rowboat will be taking on less water and sinking less slowly than in the past several years. In data terms, that means NRA sees the foodservice industry hitting $580 billion in F&B [...]

Restaurant Companies Reassess, Shuffle Marketing Execs

That sound you heard yesterday was restaurant chains strapping on armor in anticipation of hand-to-hand combat for consumers dining dollars. That battle preparedness manifested itself as a remarkable flurry of executive changes, especially among those in top marketing spots, as brands reassess their strategies and their progress. Scorecard ready? Here’s who has moved and where: [...]

Whataburger Continues the Year of the Patty Melt

http://www.youtube.com/watch?v=S4U3D701bFM”

The increasingly popular answer to the question “What can you do next with burgers?” is to swap toast for the bun and create an old-fashioned patty melt. San Antonio-based Whataburger is the latest to join this trend, reviving its Patty Melt sandwich at its nearly 700 stores. Both the single- ($2.89)  and double-patty ($4.64) versions [...]

Back Yard Burgers Sets its Site on Customers

Back Yard Burgers today formally launches its redesigned Web site with the addition of a new burger to its menu and new tools intended to broaden its reach and deepen its communication with customers. The new limited-time menu offer is a Smoked Gouda burger with caramelized onions and aïoli, which is just the sort of Black Angus [...]

Monday News-Nugget Catch-Up for 1/18

http://www.youtube.com/watch?v=sBKQKLyugSY”>

Happy Monday! There were a few interesting tidbits you may have missed last week: ► Researcher Ace Metrix released its list of the most-effective TV commercials of 2009, with effectiveness defined primarily as persuasiveness. The overall winner? Rubbermaid storage containers with interlocking lids. That says something about Americans’ desire to have their world put in [...]

McDonald’s Logs In Free Wi-Fi Today

Starting today, you can read BurgerBusiness.com for free at 11,500 U.S. McDonald’s locations as the chain shifts from paid to free Wi-Fi connections. It’s a bit of a gamble since the chain took in respectable change in the past from charging $2.95 from two hours’ connection. But with Starbucks giving holders of an active Starbucks [...]

Wendy’s Bacon & Blue Burger Gets Its Chance to Star

[The Bacon & Blue was intro'd nationally on Feb. 22. See update here. It is a limited-time menu option, but we're hearing B&B will stick around awhile!] There’s more applewood-smoked bacon coming. Wendy’s/Arby’s Group President-CEO Roland Smith this morning told analysts at Cowen & Company’s 8th Annual Consumer Conference that the chain will introduce its Bacon [...]

McDonald’s Corp. Engineers Executive Changes

McDonald’s Corp. displayed its management bench strength and its historic preference for internal promotions as it elevated three of its top executives. Don Thompson, 46, was named president and chief operating officer for the company, succeeding Ralph Alvarez, who last month announced his retirement. Thompson joined the company in 1990 as an engineer in the [...]