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Checkers/Rally’s Joins the Melts Trend

If you can’t change the beef, change the bun. Checker’s/Rally’s this week became the latest restaurant chain to dump a bun in favor of toast by introducing a new Toasted Spicy Queso Melt. The double-patty burger is topped with “crunchy fire sticks,” pepper-Jack cheese slices and cheese sauce. The classic American Toasted Double Melt with [...]

And the “Macca’s Chef” winner is…

http://www.youtube.com/watch?v=-b9j0Y2pV_M”>httpvh://www.youtube.com/watch?v=-b9j0Y2pV_M

httpvh://www.youtube.com/watch?v=-b9j0Y2pV_MOn Sept. 30, McDonald’s in Australia (where it’s known as Macca’s) launched “Macca’s Chef,” a 9-episode, weekly online series that airs during the popular “Celebrity MasterChef” program. McDonald’s series is a parody of chef competitions, following two restaurant trainees—Steve and Chris—and their chef/mentor Jean-Pierre as the guys learn to properly cook the new Mighty Angus [...]

BK Marketing Chief’s Departure Grants Chain a Do-Over

Five years ago, Russ Klein began a presentation to the Harvard Business School with a slide that read, “When they know you more than love you.”

Burger King Corp. announced today that Klein (left) has resigned as president for global marketing strategy and innovation, effective on Dec. 15, 2009. And it can be argued that [...]

Monday News-Nugget Catch-Up for 11/9

Good morning! Here’s what to watch for today:

► Wendy’s today launches yet another element in its “When it’s real” campaign, this one self-contained on Twitter. “The Hunt for the Biggest Bacon Fan” invites consumers to follow Wendy’s UrBaconMeCrazy site and send tweets that include the hashtag “#bacon.” Doing so earns points; the person with [...]

Dunkin’, McDonald’s Expand Dollar Menus

[Dec. 14 Update: Jack in the Box accelerating breakfast push. see it here.] [Dec. 4 Update: BK testing $1 English muffin sandwich to compete. See it here.]

McDonald’s reportedly will expand nationally the “Mix from Six” $1 breakfast menu it has been testing in Chicago. Meanwhile, Canton, Mass.-based Dunkin’ Donuts—one of the breakfast category’s [...]

Red Robin Rediscovers the Value of TV Advertising

Often it takes a tragedy to make two parties’ feud seem trivial and bring them back together. For Red Robin Gourmet Burger and television advertising, that sad situation is the very challenging business environment that has severely depressed the casual-dining chain’s sales.

Reversing a very public breakup earlier this year, when it dismissed TV advertising [...]

“When It’s Real” Campaign Fails to Boost Wendy’s Sales

What we’ve learned: However tasty, applewood-smoked bacon isn’t powerful enough to counter this recession’s downward suction.

How we know that: Same-store sales for company-owned Wendy’s units declined 4% in October despite the $75 million launch of the “You know when it’s real” ad campaign and the Bacon Deluxe cheeseburger.

What happens now: Wendy’s may want [...]

Cranberries Don’t Bog Down Burgerville’s November Menu

There are more than just pinot noir grapes growing in Oregon. Cranberries, too, are part of the state’s agricultural bounty and Burgerville makes good use of local crops for November limited-time seasonal specials that join its menu today.

Cranberries from the Farr and McKenzie family farms in Port Orford, Ore., are blended with jalapeños to [...]