McDonald’s Corp. spent $1.201 billion on U.S. advertising in 2008, ranking it No. 29 among the 100 largest advertisers, Advertising Age magazine reports in its June 22 issue.
Big Mac is one of five restaurant companies included by Ad Age in its 100 Leading Advertisers list. Yum! Brands–parent of KFC, Pizza Hut and Taco Bell–is [...]
Wendy’s/Arby’s Group waited 24 hours after its annual meeting of stockholders before announcing that its Wendy’s brand needs some serious marketing help. The company’s May 28 post-meeting announcement was the upbeat message that the company is “well-positioned to create value for our stockholders.” On May 29, the tone was more sober: Wendy’s said that as [...]
With brands battling to promote new mini-burger and coffee products or to spread the word about lowered prices, the restaurant industry has been doing its best to keep money flowing to media outlets. Advertising by quick- and full-service restaurants rose 2.5% to $1.415 billion while overall ad spending dropped 14.2% (to $30.2 billion) during that [...]