Add Value with Wisconsin Cheese

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Try a new Wisconsin Cheeseburger recipe today! New May recipes! Click here.
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Krystal Kicks Off Angus Burger, Social Media Celebration

Krystal, the 77-year-old burger concept based in Chattanooga, Tenn., celebrates National Burger Month with youthful vigor and surprising digital-media savvy. Long known for the small, square burgers it has been selling in the Southeast since 1932, Krystal instead is putting its promotional push behind its third-pound Big Angus Burgers, for which it’s adding two new options: Bar-B-Q [...]

Did Food Network Pick the 50 Best Burger Joints?

Food Network Magazine–the print incarnation of the cable TV colossus–is trying to make a little noise and get a little attention by picking a top burger restaurant in each state. The issue’s on newsstands next week but here’s the list. Geography majors will have more fun with this interactive map of the states and their [...]

Bennigan’s New Menu Slims Down But Keeps Its Irish Brogue

Bennigan’s Grill & Tavern’s new menu, unveiled this week, isn’t all that new. Most of its burgers and other entrees are carryovers from back in the day before the chain’s company locations went belly up and closed, and franchisees were left to carry on parentless. But the back-from-the-brink-of-extinction rebirth this menu represents was Bennigan’s chance to jettison the final vestiges [...]

Applebee’s Gets Serious With ‘Realburger’ Campaign

National Burger Month doesn’t start until Friday but Applebee’s, the nation’s largest casual-dining chain, can’t wait. It’s moving burgers–branded as “Realburgers”–front and center on its menu and unleashing new marketing for what it’s positioning as “the best new burger on the block.” Three of the five Realburgers are new menu additions, and four of the burgers are [...]

Could America’s Best Burger Maker Be French?

Hubert Keller admits that he had eaten maybe three hamburgers before he and fellow chef Laurent Pillard agreed in 2004 to create the Burger Bar restaurant in Las Vegas’ Mandalay Bay Hotel & Casino. But the unlikely combination of the French-born chefs and the iconic American food has turned out just fine. Keller brings a spritely European [...]

Twenty-Five Great Non-Beef Burgers Worth Respect

This site is all about respect for burgers and the restaurants that serve them. But respecting customers is an important part of the mix, too. There are those among us who choose not to eat meat, and they merit well-conceived burgers, too. So we’re saluting joints like New York City’s Stand, whose basic burger is [...]

McDonald’s Revives Angus Burger Rollout Plan

http://www.youtube.com/watch?v=S5inf_NwIi8″

[UPDATE: Details on July 2 national rollout here ] McDonald’s Corp. plans a national introduction of its third-pound Angus burgers by August so that the line can be featured in its October Monopoly promotion, according to a report in Crain’s Chicago Business. If so, the rollout would be a vote of confidence in the economy and [...]

Chili’s Spoofs Restaurant Ads with ‘P.J. Bland’s’ Campaign

The most clever restaurant commercials now airing don’t seek to offend any nationality, don’t make inappropriate appeals to children and don’t even ask celebrities to provocatively drip sauce on their legs.  They don’t appeal to (or appear to have been written by) adolescents, and the object of their sarcasm is restaurant advertising itself. The advertising is for Chili’s [...]

Burger King ‘Texican Burger’ Spot Not a Hit in Mexico

[UPDATE: Late Tuesday, Burger King Corp. said it will "revise the Texican Whopper advertising creative out of respect for the Mexican culture and its people." It said the advertising, airing in the UK and Spain, was "not intended to offend anyone."] Mexico’s ambassador to Spain has lodged a protest with Burger King Corp. over a [...]

Exclusive: McDonald’s Mac Snack Wrap TV Commercial

http://www.youtube.com/watch?v=zdnzWh2ARMk”

[1/8/10 Update: See the TV commercial for the Mac Snack Wrap U.S. introduction here.] Since BurgerBusiness.com first ran the news about the McDonald’s Mac Snack Wrap introduction in Canada last month, the most frequently asked questions have been “How many calories?” and “Can we see the TV commercial?” We hate to disappoint, so we added [...]

McDonald’s, BK Continue as Consumers’ Top Choices

McDonald’s and Burger King again first and second in a survey of consumers’ most-preferred quick-service restaurant chains conducted by New York City-based Experian Consumer Research. Subway and Taco Bell moved up to the Nos. 3 and 4 spots, respectively, as Wendy’s dropped to No. 5 from the third spot last year. Pizza Hut, Arby’s, Other [...]

Recession Marketing: McDonald’s ‘Appetite Stimulus Package’

Restaurants have begun fighting back against the recession and in many cases are using economic-recovery terminology against it. Case in point: McDonald’s new radio and TV campaign touting its Appetite Stimulus Package, an umbrella term for all its under-$5 meal options. In one new radio commercial, McDonald’s also tosses in some Obama-campaign jargon, telling consumers they can [...]

Burgerville Expands its Exploration of Burger-Chain Menu Limits

How far ahead of the pack is Burgerville? The 39-store operation has been locally sourcing select foods for years, especially for seasonal milk shakes, but now it has stepped up both its local connections and its seasonal LTO menu. In February, it put a Yukon & White Bean Basil Burger on the menu, the first of [...]

Burgers U.S.A.: A Cross-Country Menu Tasting

“All-American” is a great designation for basketball players but pathetic for burgers. If your lineup includes an “All-American Cheeseburger,” that’s lame (I’m talking to you, Bob Evans) and acceptable only if your operation is called Boring Cafe.  Otherwise, get creative: Food tastes better with an intriguing menu name or description, especially if it’s tied to [...]

Stephen Starr Will Open Burger Bar in Philly

[UPDATE: Philly blog Unbreaded provided this early look at Starr's burger shack on May 8.] Stephen Starr (l.) already operates a dozen restaurants in Philadelphia (as well as two in New York City and four in Atlantic City), which you’d think would be enough. But Starr is one of those delightfully, creatively restless restaurateurs who [...]