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McDonald’s Accelerates Boxed-Meal Strategy

McDonald’s is ramping up its use here of a menu-marketing tactic that has worked for it overseas: the multi-person meal bundle.

The corporate recommendation is a two-person box.

McDonald’s co-ops have the option of offering a new FIFA World Cup Bundle Box, which includes food for two (or more) in a box thematically tied [...]

McDonald’s Bringin’ Home McBox Dinner

www.youtube.com/watch?v=v2Q-pKiQ9v4″>TV

McDonald’s continues to refine its boxed-meal platform, an idea that appears inexorably destined for the U.S. In Austria, the chain has introduced a new better-value McBox Dinner meal, available with food for three or four people.

The four-person meal includes a 20-piece McNuggets serving, two Big Macs, two regular cheeseburgers, four medium fries and four [...]

Is This the Future of Fast Food?

http://www.youtube.com/watch?v=fVLxZQp2vw0″>TV

It may be that necessity is the mother of invention, but surely that’s not what spawned this meal-holder condo idea depicted on McDonald’s New Zealand Facebook page. This makes KFC’s new “Go Cup” look like a shanty.

Designed to rest on top of a drink cup, the elaborate construction encases a burger in its lower [...]

McDonald’s Returns to the Land of McOz

Angus McOz coming to McDonald’s in Australia

McDonald’s has had a difficult year in Australia. Quarter after quarter the chain has reported soft sales and traffic there. In August, the chain tried to rev up customer traffic by introducing the Angus Mac, a beefier version of the iconic Big Mac burger, and budget-friendly Son [...]

McDonald’s Bundles Dollar Menu as “Value Packs”

The Dollar Menu & More was just introduced to McDonald’s U.S. stores but the chain already is looking for ways to leverage that budget menu. One possibility is the “Mickey D’s Value Pack” multi-person meals that a McDonald’s spokesperson confirmed are being tested in select Western Division markets.

In Dallas, two options are being offered; [...]

McDonald’s Blitz Box Tests Multi-Meals

McDonald’s first boxed meal in the U.S.

McDonald’s for the first time has brought to the U.S. the multi-person boxed meal idea it first tried in Australia in 2010. In the Kansas City, Mo., market, the chain is heralding the start of the NFL season with the Blitz Box, a boxed meal [...]

Innovation on the Menu for McDonald’s

McDonald’s is renewing its push to foster innovation as the way to build its QSR sales leadership in a slow-growth restaurant marketplace. The result of that push may be significant developments in food, store operations and technology.

CEO Don Thompson sees opportunities for bundled meal options like the multi-person Dinner Box program in Australia.

[...]

Monday Meeting: McDonald’s Extends Family Box to Japan

Multi-person boxed burger meals have taken a step closer to the U.S. with McDonald’s introduction of the concept in Japan. As it did in Australia when it originated the Family Box meal platform in 2010, McDonald’s offers three different price/component choices in Japan.

The basic Family Meal includes one Big Mac, a teriyaki burger and [...]