Wendy’s this week announced a partnership with child-learning company LeapFrog that puts LeapSchool Friends toys in its kids meals. But that comes as new research from Chicago’s NPD finds that kids meal toys may be losing their appeal. For the year ended in December 2011, NPD says, the number of restaurant visits that included a [...]
A crown comes with every new BK Crown meal.
Burger King is again testing consumer interest in multi-person bundled meals. As part of the revamped kids meal program, now called BK Crown, that it unveiled today, the chain has created an interesting LTO. The new $9.99 BK Family Bundle meal—on offer only through Dec. [...]
[7/27 Update: Watch this UK spot featuring giant Happy Meal boxes and a Dave Clark Five soundtrack.] McDonald’s Corp. today announced a new commitment to improving the healthfulness of its Happy Meals just weeks after declining to join Burger King and other chains in the National Restaurant Association’s similarly targeted Kids LiveWell program.