Add Value with Wisconsin Cheese

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Try a new Wisconsin Cheeseburger recipe today! New May recipes! Click here.
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Mood Shift: Arby’s Changes Ad Pitch

Arby’s perpetual quest for the right way to explain itself to fast-food customers continues as the chain this week introduces its latest ad slogan: “Slicing Up Freshness.” This successor to the previous attempt, “Good Mood Food,” comes with a not-new-but-modified logo that simply lowercases the “A” in Arby’s. With the recent “Good Mood Food” and [...]

Data Show Consumers Gobbling More Turkey Burgers

http://www.youtube.com/watch?v=M-XceBQZXHk”>Miss

The Ruby’s Diner chain continues its “Endless Summer” promotion this month with the addition of a Premium Baja Turkey Burger, the latest in a series of turkey burgers strutting onto American menus. The most visible was the three-item line of Charbroiled Turkey burgers that Hardee’s tested in December 2010 and then rolled out systemwide in March [...]