2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
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Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
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McDonald’s Readies Bacon Clubhouse Burger

McDonald’s next week will introduce premium-price Bacon Clubhouse beef and chicken burgers in an attempt to regain its pricing equilibrium after a long spell of Dollar Menu & More budget-price promotion.

Bacon Clubhouse

McDonald’s describes the Bacon Clubhouse as “Thick-cut Applewood smoked bacon, caramelized grilled onions, white Cheddar, crisp leaf lettuce and fresh tomato, [...]

McDonald’s Fancies Chicken Schnitzel in Australia

McDonald’s will relaunch its “M Selections” premium tier to its menu in Australia next month when it unveils new Chicken Schnitzel sandwiches on sourdough, a breakfast burger and brands it all with distinctive black packaging. A second phase to the campaign in late March will see the return of the Angus the Great burger and [...]

Premium Burger Lifts Red Robin

Red Robin Gourmet Burgers’ results for Q4 and 2013 weren’t smoke and mirrors; they were Smoke & Pepper. The chain said the success of the premium-price Smoke & Pepper Signature Burger—the first of a planned Finest burger line—contributed significantly to the Q4 results. Comp sales were up 3.7% for Q4 and up 4% for the [...]

Red Robin Likes Brown-Sugar-Bacon BBQ Burger

This is the Bubblin’ Brown Sugar Bar-B-Que Burger. The build is brown-sugar bacon, Heinz Honey Barbecue Sauce, sharp Cheddar and grilled red onion. The burger itself or perhaps a topping “Style” based on it for the chain’s Tavern burgers could join the Red Robin Gourmet Burgers menu as an LTO in the future.

The creator [...]

Red Robin Unveils its Premium Burger Line

Red Robin Gourmet Burgers pushes ahead with its ongoing brand transformation this week with the systemwide introduction of the first of the premium-price burgers the chain has been testing for the past year.

Red Robin is calling these new burgers its Finest line. The first to move onto the menu is the Finest Smoke & [...]

Wendy’s Takes the High Ground

The “Year of the Bun” continues! Wendy’s this week brings back the Bacon Portabella Melt sandwich it first offered a year ago but this time puts it on a brioche bun for extra flavor and value cachet.

Unlike competitors Burger King and McDonald’s, Wendy’s isn’t shying away from premium-tier burgers. It can do that because [...]

Sonic Readies New Menu, Premium Strategy

While some other QSRs are backing away from premium-price limited-time items, which can be a tough sell, Sonic Drive-In is considering hiking prices for premium LTOs. The chain is readying a new menu and a shift of ad dollars toward digital media.

Sonic Drive-In this week reported an impressive 5.9% increase in same-store sales for [...]

Check Increase Buoys Red Robin Sales

The difficulty of the current restaurant marketplace is such that despite reporting solid results, Red Robin Gourmet Burgers executives felt compelled to advise analysts that sales increases are hard won. “The environment continues to be volatile from a consumer spending [perspective],” SVP-CFO Stuart Brown cautioned. “Consumers continue to pull back even more than we had [...]