McDonald’s next week will introduce premium-price Bacon Clubhouse beef and chicken burgers in an attempt to regain its pricing equilibrium after a long spell of Dollar Menu & More budget-price promotion.
McDonald’s describes the Bacon Clubhouse as “Thick-cut Applewood smoked bacon, caramelized grilled onions, white Cheddar, crisp leaf lettuce and fresh tomato, [...]
Red Robin Gourmet Burgers’ results for Q4 and 2013 weren’t smoke and mirrors; they were Smoke & Pepper. The chain said the success of the premium-price Smoke & Pepper Signature Burger—the first of a planned Finest burger line—contributed significantly to the Q4 results. Comp sales were up 3.7% for Q4 and up 4% for the [...]
Red Robin Gourmet Burgers pushes ahead with its ongoing brand transformation this week with the systemwide introduction of the first of the premium-price burgers the chain has been testing for the past year.
Red Robin is calling these new burgers its Finest line. The first to move onto the menu is the Finest Smoke & [...]
The “Year of the Bun” continues! Wendy’s this week brings back the Bacon Portabella Melt sandwich it first offered a year ago but this time puts it on a brioche bun for extra flavor and value cachet.
Unlike competitors Burger King and McDonald’s, Wendy’s isn’t shying away from premium-tier burgers. It can do that because [...]
While some other QSRs are backing away from premium-price limited-time items, which can be a tough sell, Sonic Drive-In is considering hiking prices for premium LTOs. The chain is readying a new menu and a shift of ad dollars toward digital media.
Sonic Drive-In this week reported an impressive 5.9% increase in same-store sales for [...]
The difficulty of the current restaurant marketplace is such that despite reporting solid results, Red Robin Gourmet Burgers executives felt compelled to advise analysts that sales increases are hard won. “The environment continues to be volatile from a consumer spending [perspective],” SVP-CFO Stuart Brown cautioned. “Consumers continue to pull back even more than we had [...]