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Bruegger’s Tries Bagel Burgers

Bruegger’s Bagels will cross into the burger category, if only for a limited time, to promote its reservation app and boost its online presence.

On July 22, consumers can use the Bruegger’s Bagels Reservation Application on the chain’s Facebook page to reserve a burger for later pick up (between July 28 and August 17) at [...]

‘Proud Whopper’ Defines Burger King’s ‘Be Your Way’

Burger King Corp. steps up and boldly defines its new “Be Your Way” tagline in an unexpected way on July 2 when it releases a short film in support of equality.

During the 44th Annual San Francisco Pride Parade on Sunday, June 29, the Burger King at 1200 Market Street on the parade route offered [...]

McDonald’s Extends ‘Make Your Own LTO’ Promo

McDonald’s is letting UK customers handle the tricky matter of menu development, if only briefly, through its popular crowdsourcing promotion, My Burger. First introduced in Germany in 2011 as “Mein Burger, the program invites burger lovers to create their own dream burger. McDonald’s will put five winning burgers on its menu this fall as one-week [...]

McDonald’s World Cup Promo Focuses on Fry Boxes

http://youtu.be/-T7zyezBkuY

It would take something very special—the 2014 World Cup tournament, say—for McDonald’s to change the look of its iconic fry box globally for the first time. And as long as they were doing that, they might as well make the box the entrance to an augmented-reality game.

And so, beginning May 26, McDonald’s will roll [...]

McDonald’s Burgers Leverage World Cup Role

The FIFA World Cup soccer tournament in Brazil doesn’t begin until June 12 but McDonald’s is wasting no time leveraging its $25 million-plus investment in a global sponsorship position. In two hotly contested markets it has created extensive special menus tied to participating nations and featuring burger buns designed to look like soccer balls.

McDonald’s UK Celebrates American Music, Burgers

McDonald’s once again is paying homage to the home of the burger with the “Great Tastes of America” promotion it has run for the past few years in the UK. But this time it has taken the program up a beat, celebrating music as well as burgers.

Agency Razorfish/London has equipped the chain with a [...]

Umami’s Successor to Cronut and Ramen Buns

Umami’s Voltaggio Monte Cristo, with syrup

You’ve seen the Cronut-bun burger and the ramen-bun burger but you haven’t tried what Umami Burger will introduce to the world this Tuesday.

The result of a partnership with high-profile, highly respected Chef Michael Voltaggio, Umami’s Voltaggio Monte Cristo tops the chain’s signature 6-oz. beef burger patty with [...]

Twisted Root Giving Scouts a Fair Shake

Twisted Root Burger Co. has devised a clever social-media promotion that connects with local communities, kids, parents and anyone who loves a good milk shake.

The chain will offer a Girl Scout Cookie Shake in March as its monthly special. To do so, it needs Girl Scout Cookies. Lots of them. Like more than 500 [...]