If you thought the Pretzel Bacon Cheeseburger was the ultimate upgrade in burger buns, think again. Today the Dallas-based Boston’s Restaurant & Sports Bar chain introduces the Pizzaburger.
Pizzaburgers are available in Five-Cheese and Pepperoni & Bacon versions. The latter includes a half-pound Angus beef patty, signature pizza sauce, grated cheese, pepperoni and bacon, all [...]
For most chains “barbell marketing” means balancing low- and high-price menu items. Red Robin Gourmet Burgers walks that line, too, but it also has another balancing act to master: The chain is in the midst of a rebranding effort intended to attract more adults but it also needs to maintain its traditional appeal to families [...]
Just as McDonald’s rolls out its new Quarter Pounder varieties that replace the discontinued Angus Third Pounder line, rival CKE Restaurants is reminding burger lovers that its Angus burgers aren’t leaving. Even better, CKE is offering $1 to salve McDonald’s customers’ broken hearts.
CKE took out a full-page ad in USA Today and [...]
Source: The NPD Group/”Defining Value Today: How Consumers Choose to Eat Out”
Diners are acutely price-conscious now but their dining preferences may be less strongly determined by promotional or price offers than some operators appear to believe. The NPD Group’s new report, “Defining Value Today: How Consumers Choose to Eat Out,” finds that loyalty [...]
If it’s May 1 it’s the beginning of National Burger Month, a holiday I view much as I imagine most Irish pubs think of St. Patrick’s Day. It’s always burger month at BurgerBusiness.com. But that doesn’t mean there aren’t a few good burger ideas floating among the festivities. Independent burger bars’ ideas will be covered [...]
When the recession kneecapped the restaurant industry in 2008, chains resorted to heavy dealing to stay afloat. But researcher NPD Group says some deals’ appeal appears to be wearing out. Last year, 23% of restaurant visits involved a deal, a 3% decrease from 2011 and the first time dealing has declined since 2008 (when dealing [...]
An A for timing: McDonald’s UK beef newspaper ad
1) Where there’s an advantage to be had, take it. There’s no evidence that Burger King served horsemeat to consumers, but the chain did withdraw and dump product from one of its meat suppliers, which has been implicated in the supermarket scandal, British magazine Marketing [...]