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McDonald’s Game App Extends Digital Strategy

McDonald’s has launched a combo smartphone app/game promotion in Australia that further uncovers the digital strategy the chain says it plans to spend as much as $100 million developing.

“Drop into Macca’s” (using the local colloquialism for McDonald’s) is a game app that can be downloaded from Apple’s App Store or Google Play. Players guide [...]

McD’s Operators: Monopoly Has to Stop Sales Slide

Janney Montgomery Scott analyst Mark Kalinowski has lowered his projection of McDonald’s Corp.’s September same-store sales to -3.6% from -2.5% based on a survey of 32 domestic franchisees’ opinions. The company will report September and Q3 sale on Oct. 21; the consensus forecast for September is -2.7%.

The Janney survey also finds that McDonald’s operators [...]

McDonald’s UK Names My Burger Winners

After five months—five times longer than the last UK election campaign—the winners of McDonald’s My Burger crowdsourcing competition have been announced. Each of the five winning burgers will get a one-week tenure on the menu between Oct.15 and Nov. 18, 2014, guaranteeing the burger chain that its LTOs will have some built-in popularity. It’s an [...]

Jack in the Box Targets Millennials

Jack in the Box today will launch a Jack’s Munchie Peel instant-win game promotion that it believes will resonate more strongly with Millennials than collect-all-the-pieces games…like, for example, the Monopoly game McDonald’s is preparing to begin next Tuesday (9/30).

Instant-win stickers are on Munchie Meal boxes.

Jack’s instant-win stickers are attached to the purple-boxed [...]

BK Undercuts Monopoly in Australia

Burger King Corp. says it won’t use guerrilla marketing tactics to undercut McDonald’s Monopoly promotion in the U.S. as it is doing in Australia.

McDonald’s revived its Monopoly game in Australia on September 9 with a promise that 1 in every 5 game pieces is an instant winner (primarily of food items such as Big [...]

Monopoly Returns to McDonald’s 9/23

www.youtube.com/watch?v=vgGysU9_HMQ&list=UU2iyoboMHmOubKYd73uYJwQ”>YouTube

McDonald’s goes to the McWell one more time tomorrow, kicking off another round of its Monopoly game promotion. Actually, a Pre-Promotion Sweepstakes lasts for one week beginning September 23, with the full Monopoly game set to launch on September 30. Menus are not the only thing that McDonald’s is capable of over-complicating.

For the Pre-Promotion [...]

Red Robin: Marketing Errors Hurt Sales

Red Robin Gourmet Burgers’ management stepped up and took responsibility for disappointing Q2 results. CEO Steve Carley said a number of factors contributed to the results but said the biggest contributor was that its “marketing strategy fell short” this summer.

For the quarter ended July 14, 2014, the chain reported a 7.5% increase in revenues [...]

McDonald’s: Just Tell Us What You’d Buy

In Australia—one of four “priority markets” where its sales have been down over the past year—McDonald’s this month will introduce two new entrées created by popular demand via social media.

New third-pound McMate Angus Beef and McMate Crispy Chicken sandwich—which McDonald’s will introduce in Australia on August 20—are built with ingredients consumers voted their favorites [...]