Add Value with Wisconsin Cheese

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Try a new Wisconsin Cheeseburger recipe today! New May recipes! Click here.
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Burger King Stuffs Its Menu

Burger King’s Spring Menu for 2013 explodes in literally a dozen directions like fireworks. As BurgerBusiness.com tipped last week, new menu items include a Chipotle Whopper and Donut Holes. But this menu flies all over the board: there are a stuffed beef burger, regular beef burger, turkey and chicken sandwiches plus a chicken wrap. It [...]

McDonald’s Promotes Spicy Menu, Facebook in India

http://www.youtube.com/watch?v=ydIXxn88dbI”

Social media are taking hold in India, where Facebook opened its first office just five months ago, and where its users reportedly numbered  15 million then. So it’s not surprising that McDonald’s first Facebook marketing campaign is designed as something of a social-media tutorial. McDonald’s on Monday introduced a new four-item “Spicy Delights” menu in [...]

Gone Fishing: A Dozen Burgers for Lent

Officially, Lent begins next Wednesday. But for burger-chain menus, observance already is gearing up. Culver’s tomorrow brings back its Hand-Battered Northwoods Walleye sandwich. McDonald’s has a Double Fillet-O-Fish ready to go, Burger King will revive its Big Fish sandwich and Wendy’s has its Premium Fish Fillet and Sea-Salt Fries duo. Checkers has a 2-for-$3 deal [...]

Smashburger Extends Menu to Meatless

[Feb. 3 Update: Smashburger has extended the vegetarian menu to its units in Idaho, Michigan, Minnesota, Nebraska, Northern California and Wichita, Kan.] Fast-growing fast-casual Smashburger certainly isn’t afraid of tinkering with the concept. Last fall, it boldly took its menu beyond burgers into chicken sandwiches and salads. Then, this month, it bent its local-flavors approach to accommodate [...]