A consultant likely would have told Rivers Corbett and Ray Henry in 2010 that the fast-casual burger segment was already overloaded and they should look elsewhere. Opening a burger restaurant in January in Fredericton, New Brunswick, probably weren’t optimal choices on paper either.
But Henry and Corbett believed in their concept, Relish Gourmet Burgers, bucked [...]
One of the oldest American family/burger restaurant brands embraces the new fast-casual philosophy tomorrow when Shoney’s opens its limited-service prototype, Shoney’s On the Go, in Houston.
Beginning as Alex “Shoney” Schoenbaum’s Parkette Drive-In in Charleston, W.Va., in 1947, the name became Shoney’s and the restaurant became a Big Boy franchisee in 1951. The Big Boy [...]
Adopting a marketing presence to match its national brand stature, Smashburger this month has launched a broadcast/digital ad campaign along with its new logo and tagline that all focus on its “smashing” identity.
“Smashed fresh. Served delicious” is the tagline used with the logo and in a series of 60-second radio spots. The spots introduce [...]
Fast-casual continues to be the engine driving overall restaurant growth, and Five Guys Burgers and Fries remains the leader among fast-casual burger-menu restaurants, according to new data from Chicago-based Technomic.
Technomic has increased to 150 from 100 the number of top fast-casual chain brands covered in its annual report, in itself an indication of the [...]