One of the oldest American family/burger restaurant brands embraces the new fast-casual philosophy tomorrow when Shoney’s opens its limited-service prototype, Shoney’s On the Go, in Houston.
Beginning as Alex “Shoney” Schoenbaum’s Parkette Drive-In in Charleston, W.Va., in 1947, the name became Shoney’s and the restaurant became a Big Boy franchisee in 1951. The Big Boy [...]
Adopting a marketing presence to match its national brand stature, Smashburger this month has launched a broadcast/digital ad campaign along with its new logo and tagline that all focus on its “smashing” identity.
“Smashed fresh. Served delicious” is the tagline used with the logo and in a series of 60-second radio spots. The spots introduce [...]
Fast-casual continues to be the engine driving overall restaurant growth, and Five Guys Burgers and Fries remains the leader among fast-casual burger-menu restaurants, according to new data from Chicago-based Technomic.
Technomic has increased to 150 from 100 the number of top fast-casual chain brands covered in its annual report, in itself an indication of the [...]
Zach Conine doesn’t. And he’s cool with charging $5 for fries, too. The VP-development for LEV Restaurant Group says the menu for its i♥burgers restaurant that it opened in December 2010 in the ultra toney The Shoppes at The Palazzo hotel/casino is not just fairly priced, it’s the least-expensive dining option in the complex. LEV [...]