McDonald’s has put steak on the menu in Australia, adding two new McWraps (Steak & Garlic Aïoli and Steak & BBQ), a Steak Salad with Thai-Style Dressing and a Steak & Egg Brekkie Wrap for mornings. For budget buyers there is a $3 Mini Steak Taster wrap that’s less than half the AUS$7.95 [...]
The Hungarian version, with grilled pork.
McDonald’s new Premium McWrap is more than a new menu item, it is, in restaurant parlance, a new “platform,” meaning different varieties can be added. Part of its appeal is that almost anything can be rolled in a flour tortilla and added as a McWrap LTO without requiring [...]
While Burger King manically adds new items by the dozen, McDonald’s and Wendy’s next week will introduce new mid-price chicken sandwiches with little risk because the tortilla and flatbread platforms have been tried and proven successful elsewhere for years.
McDonald’s McWrap is another idea it borrows from its European operations (where beef and shrimp varieties [...]