McDonald’s Corp. will announce today that its long-awaited, full-tilt entrance into the $11 billion-plus U.S. retail coffee market will take place early next year when it rolls out McCafé coffee in ground, whole-bean and single-cup forms through a partnership with Kraft.
“We think this will increase the awareness of the McCafé brand beyond its current [...]
[Update: Photo added of McCafe on shelves.] [Update: McDonald’s responded with this statement: “McDonald’s is committed to serving delicious, high quality coffee that our customers can feel good about – at a value. We are building on the momentum of our McCafé beverages in our restaurants by expanding these options as we increasingly strive to [...]
The news is that McDonald’s will be giving away free small coffees during breakfast hours from today through April 13. Why? Could it be the prelude to testing McCafé coffee at retail?
McDonald’s frequently hands out free coffee. National Coffee Day, Sept. 28, 2013: Free coffee in most markets. Again last December: free coffee in [...]
Well, well. McDonald’s will begin selling bagged ground coffee under the McCafé brand at the majority its 1,400 restaurants in Canada beginning g Nov. 8. This comes just weeks after BurgerBusiness.com’s exclusive report that McDonald’s had trademarked its name for ground/whole-bean coffee. Our inquiry to McDonald’s was dismissed with, “We register a lot of trademarks. [...]
Burger King Worldwide announced a coffee deal for its Latin America/Caribbean (LAC) division, naming Nestlé Professional the preferred supplier for a new specialty-coffee menu coming to those markets.
BK sells Starbucks' Seattle's Best coffee in the U.S. but has opted to use Nestlé specialty coffee in Latin America.
The deal covers not only Nestlé’s [...]
The Wendy’s Company announced that in March 2013 a new version of its logo will be introduced on packaging, advertising, crew uniforms, restaurant signage, menuboards and websites. The iconic Wendy character (modeled on founder Dave Thomas’s daughter) remains but with an updated look. This is part of a larger brand transformation being directed by Craig [...]
Coffee is a $2 billion-plus business for McDonald’s in the U.S., but the chain is signaling an interest in following Dunkin’ Donuts, Tim Hortons and others into the coffee-retailing business. On Sept. 18, 2012, a U.S. trademark registration was filed for the McDonald’s name specifically covering ground and whole-bean coffee.
Asked for comment on the [...]