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We were warming up to the “new Wendy,” the sassy redhead in the backseat with the winning smile in Wendy’s “Now that’s better” commercial that broke April 4. Now the chain throws us a curveball and brings back the other Wendy, the original Wendy, in spots breaking this week. Late founder Dave Thomas’s daughter Wendy [...]

Accelerating the reworking of its menu, Burger King is looking at all aspects and dayparts for revision. That includes creating new entrée salads, a category in which it hasn’t been active for several years. Three new Garden Fresh Salads are being offered in selected markets at premium prices (though prices vary among markets). They include [...]

[10/4 Update: Read about Boston Market's upgrades here.] Note: Email subscribers, please note that www.BurgerBusiness.com welcomes our inaugural advertiser, Red Gold Tomato Ketchup. We invite you to visit Red Gold’s site, add its fine product at your restaurant or table if you haven’t yet done so and thank Red Gold for making it possible for [...]

In Wendy’s release announcing its new $4.99 “Pick 2” meal deal, Chief Marketing Officer Ken Calwell is quoted as saying, “We’re building on the popularity of our new salads by letting customers ‘Pick 2’ without compromising on flavor or price.” But with Wendy’s full-size salads priced at $5.99, isn’t a price ‘compromise’ central to the $4.99 promotion? [...]