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Carl’s Jr. Circles Back to Salads

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The Cranberry Apple Walnut Grilled Chicken Salad is back at Carl’s Jr. but former celebrity spokesperson Kim Kardashian, who last showcased it in December 2009, is otherwise engaged with family matters. This time, actress Jenny McCarthy has been enlisted to show both the salads and the requisite cleavage in a 30-second TV spot titled “Forget [...]

Friendly Persuasion: It’s “Wendy’s Way”

We were warming up to the “new Wendy,” the sassy redhead in the backseat with the winning smile in Wendy’s “Now that’s better” commercial that broke April 4. Now the chain throws us a curveball and brings back the other Wendy, the original Wendy, in spots breaking this week.

Late founder Dave Thomas’s daughter [...]

Burger King Bringing Salads, Burritos to Menu

Accelerating the reworking of its menu, Burger King is looking at all aspects and dayparts for revision. That includes creating new entrée salads, a category in which it hasn’t been active for several years.

Three new Garden Fresh Salads are being offered in selected markets at premium prices (though prices vary among markets). They include [...]

News Nuggets: Ketchup, McCafé, Pete & TJ, Wraps Etc.

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[10/4 Update: Read about Boston Market's upgrades here.] Note: Email subscribers, please note that www.BurgerBusiness.com welcomes our inaugural advertiser, Red Gold Tomato Ketchup. We invite you to visit Red Gold’s site, add its fine product at your restaurant or table if you haven’t yet done so and thank Red Gold for making it possible for [...]

Wendy’s Creates “Snack Salads” for $4.99 Promo

In Wendy’s release announcing its new $4.99 “Pick 2” meal deal, Chief Marketing Officer Ken Calwell is quoted as saying, “We’re building on the popularity of our new salads by letting customers ‘Pick 2’ without compromising on flavor or price.” But with Wendy’s full-size salads priced at $5.99, isn’t a price ‘compromise’ central to the [...]