2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
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Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
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More On QSR Menu ‘Recycling’

As it happens, there’s more to the Burger King update than the Chicken Big King glossed in the previous post. Although the chain swears it’s not returning to its old too-many-new-products ways, Burger King has introduced two other new products: the BBQ Bacon Whopper and Honey BBQ Chicken Strips.

While new, these are consistent with [...]

How McDonald’s Overloaded Its Menu

McDonald’s Corp. executives used to speak with pride of its “robust new-product pipeline” that constantly produces menu innovations. Last week they changed the tune. Chief Operating Officer Tim Fenton told analysts that the chain had “overcomplicated” its menu in 2013 by adding “too many new products, too fast.” The pace was so robust that “We [...]

McDonald‘s: We Overcomplicated the Menu

McDonald’s hit bottom, finally confessing to analysts today that it knows it has a problem. After reporting poor Q4 sales, including a global same-store-sales gain of just 0.1% and a 1.4% decline in the U.S., McDonald’s accepted that its rapid-fire limited-time-offerings menu strategy has to change and that it has lost some of its relevance [...]

Study Finds Limited Interest in LTOs

Source: The NPD Group

The Philly Cheesesteak Burger available for a limited time at Carl’s Jr. and Hardee’s is a beef patty topped with sliced steak, melted Swiss and grilled peppers and onions. It sounds good but new research from The NPD Group says only one in five customers is likely to order it. [...]

Wendy’s Takes the High Ground

The “Year of the Bun” continues! Wendy’s this week brings back the Bacon Portabella Melt sandwich it first offered a year ago but this time puts it on a brioche bun for extra flavor and value cachet.

Unlike competitors Burger King and McDonald’s, Wendy’s isn’t shying away from premium-tier burgers. It can do that because [...]

McD’s Readies Jalapeňo Kickers #MenuCrowding

Gosh, could we maybe go for just a day or two without another limited-time menu addition from the burger chains? We covered BK’s new Big King and BBQ Rib earlier but wait, there’s more.

Ready for Jalapeno Kickers?

There’s always more. Just in the last two months, McDonald’s has introduced Mighty Wings, added a [...]

Opinion: McDonald’s Deserves a Break

BurgerBusiness.com occasionally invites outside voices and opinions if they command respect. Barry Klein, who was a marketing executive at McDonald’s in the 1970s, wrote the essay below for BurgerBusiness.com. He created the Ronald McDonald character and helped craft the classic “You Deserve A Break Today” campaign. Klein also spent five years as a McDonald’s franchisee [...]

Burger King’s Revised Menu Plan Starts Slowly

Catch-22: Cutting back on new-product introductions doesn’t improve sales either. Burger King announced that U.S./Canada same-store-sales declined by 0.3% for the three months ended Sept. 30, 2013, the first quarter since it announced it was stepping back from multi-LTO seasonal menu revisions three months ago.

The Today Show helped Satisfries reach 1 billion media [...]