The “Year of the Bun” continues! Wendy’s this week brings back the Bacon Portabella Melt sandwich it first offered a year ago but this time puts it on a brioche bun for extra flavor and value cachet.
Unlike competitors Burger King and McDonald’s, Wendy’s isn’t shying away from premium-tier burgers. It can do that because [...]
BurgerBusiness.com occasionally invites outside voices and opinions if they command respect. Barry Klein, who was a marketing executive at McDonald’s in the 1970s, wrote the essay below for BurgerBusiness.com. He created the Ronald McDonald character and helped craft the classic “You Deserve A Break Today” campaign. Klein also spent five years as a McDonald’s franchisee [...]
Catch-22: Cutting back on new-product introductions doesn’t improve sales either. Burger King announced that U.S./Canada same-store-sales declined by 0.3% for the three months ended Sept. 30, 2013, the first quarter since it announced it was stepping back from multi-LTO seasonal menu revisions three months ago.
The Today Show helped Satisfries reach 1 billion media [...]