Source: The NPD Group
The Philly Cheesesteak Burger available for a limited time at Carl’s Jr. and Hardee’s is a beef patty topped with sliced steak, melted Swiss and grilled peppers and onions. It sounds good but new research from The NPD Group says only one in five customers is likely to order it. [...]
The “Year of the Bun” continues! Wendy’s this week brings back the Bacon Portabella Melt sandwich it first offered a year ago but this time puts it on a brioche bun for extra flavor and value cachet.
Unlike competitors Burger King and McDonald’s, Wendy’s isn’t shying away from premium-tier burgers. It can do that because [...]
BurgerBusiness.com occasionally invites outside voices and opinions if they command respect. Barry Klein, who was a marketing executive at McDonald’s in the 1970s, wrote the essay below for BurgerBusiness.com. He created the Ronald McDonald character and helped craft the classic “You Deserve A Break Today” campaign. Klein also spent five years as a McDonald’s franchisee [...]
Catch-22: Cutting back on new-product introductions doesn’t improve sales either. Burger King announced that U.S./Canada same-store-sales declined by 0.3% for the three months ended Sept. 30, 2013, the first quarter since it announced it was stepping back from multi-LTO seasonal menu revisions three months ago.
The Today Show helped Satisfries reach 1 billion media [...]