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Monday Meeting: Burger King’s Half-Pound Burger

→ Burger King is mastering the art of being new without being overly innovative. Its latest addition tom its menu is the A.1. Ultimate Bacon Cheeseburger. That sounds like the sauce is the star, but what’s most interesting here is that the build is two quarter-pound patties topped with bacon, melted American cheese (plus the [...]

Bruegger’s Tries Bagel Burgers

Bruegger’s Bagels will cross into the burger category, if only for a limited time, to promote its reservation app and boost its online presence.

On July 22, consumers can use the Bruegger’s Bagels Reservation Application on the chain’s Facebook page to reserve a burger for later pick up (between July 28 and August 17) at [...]

Jack in the Box Burger Triple Play

The Hella-peňo Burger

Jack in the Box has gone hot, cool and French for summer. The chain has added three new burger LTOs and announced that any burger or chicken sandwich can be ordered on the brioche bun that it introduced in January with its successful Bacon Insider.

Two of the LTOs are new [...]

Red Robin Adds Brisket-Topped ‘Colossus’

Red Robin Gourmet Burgers is back in the movie tie-in game, this week launching a Colosuss Burger LTO tied to the film “Hercules,” opening July25.

The $10.99 burger is a bit of departure for Red Robin by combining two meats. The beef patty is topped with chopped smoked brisket plus provolone cheese, red and yellow [...]

McDonald’s Extends ‘Make Your Own LTO’ Promo

McDonald’s is letting UK customers handle the tricky matter of menu development, if only briefly, through its popular crowdsourcing promotion, My Burger. First introduced in Germany in 2011 as “Mein Burger, the program invites burger lovers to create their own dream burger. McDonald’s will put five winning burgers on its menu this fall as one-week [...]

More On QSR Menu ‘Recycling’

As it happens, there’s more to the Burger King update than the Chicken Big King glossed in the previous post. Although the chain swears it’s not returning to its old too-many-new-products ways, Burger King has introduced two other new products: the BBQ Bacon Whopper and Honey BBQ Chicken Strips.

While new, these are consistent with [...]

How McDonald’s Overloaded Its Menu

McDonald’s Corp. executives used to speak with pride of its “robust new-product pipeline” that constantly produces menu innovations. Last week they changed the tune. Chief Operating Officer Tim Fenton told analysts that the chain had “overcomplicated” its menu in 2013 by adding “too many new products, too fast.” The pace was so robust that “We [...]

McDonald‘s: We Overcomplicated the Menu

McDonald’s hit bottom, finally confessing to analysts today that it knows it has a problem. After reporting poor Q4 sales, including a global same-store-sales gain of just 0.1% and a 1.4% decline in the U.S., McDonald’s accepted that its rapid-fire limited-time-offerings menu strategy has to change and that it has lost some of its relevance [...]