Add Value with Wisconsin Cheese

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Try a new Wisconsin Cheeseburger recipe today! New May recipes! Click here.
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Burger King Readies McRib Challenger

Burger King this week will announce new summer menu LTOs that include the returns of the Carolina BBQ Whopper/Chicken and Memphis Pulled Pork sandwiches. But there will be one audacious difference: The menu includes a boneless BK Rib Sandwich that can be seen as an answer to rival McDonald’s popular McRib. Sweet Potato Fries also [...]

McDonald’s Tries Chili-Stuffed Burger in Germany

There’s no question that Burger King’s new Bacon Cheddar Stuffed Burger isn’t really a stuffed burger: a true Juicy Lucy-style stuffed burger has fillings in the center of the burger. BK simply mixes bacon and cheese into its ground beef patty. But at least those are traditional burger condiments. In Germany, McDonald’s this week has [...]

A Dozen Menu Items McDonald’s Could Import Now

This was McDonald’s Corp. CEO Don Thompson’s pledge during last week’s Q1 earnings call: “Throughout the year, we will feature even more compelling new products in the United States, especially in our four key growth categories of chicken, premium beef, breakfast and beverages.” And from where will these great new menu items come? Said COO [...]

McMenu Shakeup Hits Chicken Selects, Angus Burgers

A McDonald’s franchisee says the chain will remove Angus Third Pounder burgers, Chicken Selects and apple-walnut salad, a move likely intended to clear menu space for an expected rollout of McWraps and other new items. McEnaney Enterprises, a Princeton, Ky.-based McDonald’s operator, announced via Twitter that the Selects , the salad and Angus burgers all [...]

Wendy’s Looks to the Future

Embarking on what CEO Emil Brolick called a “holistic, highly integrated brand transformation,” Wendy’s has begun a three-year plan intended to extensively remodel its stores, image and menu. This week’s adoption of an updated logoand new packaging and crew uniforms is one element. Wendy’s released audited results, including a -0.2% decline in same-store sales for [...]

McCurrywurst Time in Germany

German fast-food eaters are notoriously tough to please and McDonald’s admits business there has been sluggish. But now comes a possible solution in the form of McCurrywurst, an appealingly priced (€2.99 or $3.99) mix of pork bratwurst chunks in a spicy tomato sauce accompanied by shaker packs of either mild or sharp curry powder. Will [...]

McDonald’s Gives McMuffin Global Makeover

If McDonald’s is serious about importing more menu ideas from its stores around the world then breakfast could become much more interesting. Outside the U.S. the humble McMuffin is getting a turn in the spotlight. Japan stores are offering a new stacked-up Mega McMuffin with double the sausage, as one part of the annual Big [...]

Meatheads Adjusts to Success

Fast-casual burger chain Meatheads celebrates its fifth anniversary today (1/28), which means it is young enough to remain true to the quality commitment on which it was founded but mature enough to concede that a few tweaks could be made to the concept. One departure from custom is the decision to offer a special birthday [...]

Winter Menu Has BK’s Newest Nuggets

Burger King’s latest attempt to get chicken chunks right is at the heart of the Winter Menu it announced on Jan. 2. The all-new (now with “premium white meat”) Chicken Nuggets have a “crispy tempura-style batter” for extra crunch. Arriving with them are new dipping sauces that cover the six basic QSR tastes: Honey Mustard; [...]

McDonald’s Picks Up LTO Pace in Australia

McDonald’s is keeping the competitive pressure on Australian rival Hungry Jack’s (Burger King) by introducing a multi-item Aussie Range (menu) barely six weeks after its Nov. 13 unveiling of a Summer Range that included a Smokey BBQ Bandit burger, Scorcher Peri Peri Chicken sandwich and more. Following the QSR trend to bring back past LTO [...]

Burger Chains Try ‘Tactical Adjustments’

Last month, McDonald’s CEO Don Thompson responded to a disappointing earnings report by promising to make “tactical adjustments” to build customer traffic. The test of the Egg White Delight McMuffin reported here last week was one example. Now more are coming clear. ◙  In Northern California, McDonald’s is trying a trio of jazzed up Quarter [...]

Revival Meeting: Chains Bank on Proven Menu Winners

[Update: Red Robin is bringing back the Chili Chili Cheeseburger, inviting customers to vote on next revival.] Given an economic environment that McDonald’s Corp. CEO Don Thompson recently called “uncertain and fragile,” chains are trying to minimize the uncertainty by bring back limited-time-offer burgers that customers already have shown they will buy. Chains are going [...]

BK’s American Tour Stops in Wisconsin

Just last week, BurgerBusiness.com reported that “Sources say a new Whopper topped with Wisconsin white Cheddar cheese is coming soon to Burger King’s menu.” Welcome to soon. In line with Burger King’s new strategy of sending out new menu items in waves, like fashion collections, the new Wisconsin White Cheddar Whopper—which also is available in [...]

Can the CBO Revive McDonald’s Sales?

It’s all about market share, says McDonald’s CEO Don Thompson, and the chain plans to improve share by emphasizing the “entry level” Dollar Menu, Daily Double and Bacon McDouble burgers while encouraging trade-up to premium-price items such as its new pair of CBO (Cheddar Bacon Onion) Angus and chicken sandwiches. Thompson promised that the CBO [...]

Monday Meeting: Burger King, Wisconsin to Brazil

[Wisconsin? Well, maybe later. BK has brought back the California Whopper but just in 4 West Coast states. Read details here. It's trying out the King Deals discount program in San Diego. Read here.] Burger King is heading north for the winter. The chain that created the Carolina BBQ Whopper and Texas BBQ Whopper for [...]