All the CEOs who have blamed disappointing sales on soft consumer spending have been telling it true. Data from The NPD Group show that restaurant visits using a deal or discount increased across all segments during the first nine months of 2013.
Source: The NPD Group/CREST, year ending August. Percentage changes are vs. year [...]
Speaking to analysts earlier this week, McDonald’s CEO Don Thompson said the Dollar Menu frees the chain from having to use “aggressive short-term discounting tactics” in the U.S. But in Australia, McDonald’s next week will begin offering the ultimate discount: free food
On July 29, McDonald’s stores in Australia will be giving away free [...]
In line with its stated intention to focus more attention on value pricing, Burger King is testing consumer response to a daily-discount program it already has in place in the UK and Canada.
The “King Deals” tactic testing in select markets offers a different discounted meal on each weekday as a sort of rapid-fire limited-time-offer [...]
McDonald’s Corp. rebounded quickly from the black eye of October’s first drop in same-same sales in nine years. November comp sales rose 2.4% globally and 2.5% in the U.S., thanks, the company said, to “the ongoing popularity of McDonald’s breakfast along with balance across everyday value offerings, premium menu options including the limited-time Cheddar Bacon [...]
The latest survey of McDonald’s franchisees conducted by Janney Capital Markets analyst Mark Kalinowski offers some insight into how remodeling investments and marketing programs such as discounting are viewed by some operators. Their unease about the cash-flow impact of “re-imaging” contrasts with the standard corporate view that such investments are vital to keep brands relevant [...]