2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
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Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
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McOperators Don’t Buy Dollar Menu & More

McDonald’s Dollar Menu & More may be popular with customers but some of the chain’s operators are voicing unhappiness that these low-price options lower checks, complicate kitchen operations and slow service according to the latest (61st) McDonald’s Franchisee Survey conducted by Janney Montgomery Scott restaurant analyst Mark Kalinowski.

Says one operator: “Only thing [...]

Burger King Arms for $1 Menu Rumble

Burger King has signaled its acceptance of making value menus a 2014 battlefield. The No. 2 burger chain expanded its budget lineup and rechristened it the King Deals Value Menu.

Added as limited-time $1 items are the Rodeo Crispy Chicken and Rodeo Burger, both of which are topped with barbecue sauce and crunchy onion rings. [...]

Deals Driving Restaurant Customer Traffic Again

All the CEOs who have blamed disappointing sales on soft consumer spending have been telling it true. Data from The NPD Group show that restaurant visits using a deal or discount increased across all segments during the first nine months of 2013.

Source: The NPD Group/CREST, year ending August. Percentage changes are vs. year [...]

McDonald’s New Tactic: Free Food

Speaking to analysts earlier this week, McDonald’s CEO Don Thompson said the Dollar Menu frees the chain from having to use “aggressive short-term discounting tactics” in the U.S. But in Australia, McDonald’s next week will begin offering the ultimate discount: free food

On July 29, McDonald’s stores in Australia will be giving away free [...]

Burger King Tries “King Deals” Value Tactic

In line with its stated intention to focus more attention on value pricing, Burger King is testing consumer response to a daily-discount program it already has in place in the UK and Canada.

The “King Deals” tactic testing in select markets offers a different discounted meal on each weekday as a sort of rapid-fire limited-time-offer [...]

Monday Meeting: Quick McMenu Fixes

No one responds faster to trouble in the marketplace than McDonald’s. As expected, the QSR burger leader has answered October’s sales drop—its first monthly decline in nine years—with a quick menu infusion that focuses on the low-end of the price spectrum.

McDonald’s Grilled Onion Cheddar burger

To boost customer traffic, McDonald’s has added the [...]

Chains Seek New Ways to Promote “Value”

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McDonald’s Corp. rebounded quickly from the black eye of October’s first drop in same-same sales in nine years. November comp sales rose 2.4% globally and 2.5% in the U.S., thanks, the company said, to “the ongoing popularity of McDonald’s breakfast along with balance across everyday value offerings, premium menu options including the limited-time Cheddar Bacon [...]

Remodeling, Discounting Vex McDonald’s Franchisees

The latest survey of McDonald’s franchisees conducted by Janney Capital Markets analyst Mark Kalinowski offers some insight into how remodeling investments and marketing programs such as discounting are viewed by some operators. Their unease about the cash-flow impact of “re-imaging” contrasts with the standard corporate view that such investments are vital to keep brands relevant [...]