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McDonald’s Sales Get Yellow Card

The $10 million to $25 million McDonald’s reportedly spends annually to be a World Cup sponsor is the proverbial double-edged sword. On the one hand, the Cup is one of the best events with which a brand can be associated. But for McDonald’s, the success of this year’s World Cup meant millions of people were [...]

Should McDonald’s Fear Chick-fil-A?

Despite the incessant chatter about “burger wars,” the competitor McDonald’s should be closely watching is neither Burger King nor Wendy’s but Chick-fil-A, according to an investor brief from Janney Montgomery Scott analyst Mark Kalinowski. He calls the chicken chain a “serious and growing competitive threat” to the largest QSR brand.

Chick-fil-A won’t top McDonald’s in [...]

The State of the Burger Market, 2014

Looking for a burger restaurant? You’ll have the best luck in California or Mississippi. California has the largest number of burger joints; 11.72% of all Mississippi restaurants are burger-menu spots, highest share in the U.S. And if you want an independent burger spot rather than a chain location, your best bet is Washington, where 26.61% [...]

Breaking Down the Top 5 Burger Chains

The 10-Ks have been filed with the SEC allowing the annual comparative look at the balance of power among the largest burger chains. There’s one significant change this year.

A few years back, it was widely reported that Wendy’s had passed Burger King and become the No. 2 burger chain. News outlets repeated it [...]

McDonald’s COO Fenton Retiring in October

McDonald’s Corp. has realigned some management roles following the surprising announcement that Tim Fenton will step down as chief operating officer, effective Oct. 1, 2014. Fenton, 56, who has worked with McDonald’s for 41 years, said he needed to step aside due to chronic asthma.

“I simply cannot continue to meet the global travel demands [...]

Why Dunkin’ Donuts Has Competitors Worried

Burger, chicken, bakery and other quick-serve and fast-casual chains had better factor Dunkin’ Donuts into their competitive analyses because Dunkin’s coming for them.

Its Bakery Sandwiches line gave Dunkin’ Donuts a stronger midday presence.

In its quarterly call with analysts this week, the doughnuts-and-coffee chain made clear it’s no longer just a major morning [...]

McDonald‘s: We Overcomplicated the Menu

McDonald’s hit bottom, finally confessing to analysts today that it knows it has a problem. After reporting poor Q4 sales, including a global same-store-sales gain of just 0.1% and a 1.4% decline in the U.S., McDonald’s accepted that its rapid-fire limited-time-offerings menu strategy has to change and that it has lost some of its relevance [...]

Wendy’s High-Low Pricing Pays Off

[Update: Watch for the Ciabatta Bacon Cheeseburger to be Wendy's next premium burger.] The answer is yes. The question was whether a national quick-service burger chain could successfully implement a true “barbell” menu/pricing strategy in this economic and consumer environment. McDonald’s and Burger King have, for now at least, backed off premium-price items to focus [...]