In July 2012, in his first quarterly earnings conference call as CEO, Don Thompson put his faith in a three-pronged strategy to bring McDonald’s up to date and beyond. “By remaining committed to our long-term strategies to optimize our menu, modernize the customer experience and broaden accessibility to brand McDonald’s while continuing to fortify our [...]
McDonald’s Corp. today announced that McDonald’s USA President Jeff Stratton will retire effective Oct. 15, 2014, and be replaced by Mike Andres.
The change comes not even two years after Stratton assumed the post in November 2012, displacing longtime executive Jan Fields. Since then, McDonald’s has posted a series of disappointing quarterly [...]
McDonald’s Corp. selected Deborah Wahl as senior VP, chief marketing officer for USA operations, effective March 3, 2014. She succeeds Neil Golden, who has been CMO for the past five years and who announced his intention to retire last year. Wahl reports to Kevin Newell, EVP and chief brand and strategy officer for McDonald’s USA.
Steve Easterbrook, the the former president of McDonald’s Europe who left the chain in 2011 to head PizzaExpress (and who then went on to be CEO of Wagamama Limited), rejoined McDonald’s Corp. as EVP-Global Chief Brand Officer. He’ll oversee marketing, menu development and consumer and business insights. It’s a post Easterbrook previously, [...]
When it launched new advertising this week that teased “Exciting things are happening at Burger King,” it wasn’t clear that the burger chain meant the boardroom as well as the dining room. Privately held Burger King Worldwide Holdings and publicly traded UK investment vehicle Justice Holdings Limited announced a business deal late Tuesday that will [...]
Jim Skinner steps down.
Don Thompson was named chief executive officer of McDonald’s Corp., effective July 1, 2012, following the announced retirement of Vice Chairman-CEO Jim Skinner.
Skinner, 67, has worked at McDonald’s for 41 years and has served as CEO since November 2004. Thompson has been with the company for 22 years. A [...]
That was the sound of the other shoe dropping. When Burger King installed new management last October following the chain’s acquisition by 3G Capital, the question asked here was, “Will Crispin Porter + Bogusky hang on to Burger King’s $300 million-plus ad account?” It did for awhile, but when UK Marketing Director Sarah Power exited [...]