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As Expected, Taco Bell Declares Victory

You’ll recall that this spring when Motley Fool was running frantic headlines such as, “Look Out McDonald’s, Here Comes Taco Bell With Its Breakfast Menu,” BurgerBusiness.com was talking sense. I wrote that Yum! Brands CEO David Novak’s proclamation that “we’re in to win at breakfast” was a bit of sleight of hand because he was [...]

Even Breakfast Traffic Stalls in Q1

Jack in the Box sought to drive breakfast traffic with a Breakfast Melts deal.

Customer traffic at breakfast has been among the few bright spots—and sometimes the only bright spot—for the restaurant business. Last year, morning-meal visits were up 3% while both lunch and dinner showed 1% declines, according to data from The NPD [...]

Burger King Adding ‘Burgers at Breakfast’ Menu

While Taco Bell urges America to try its Waffle Taco, McDonald’s promotes McGriddles, White Castle whips up Belgian Waffle Breakfast Sandwiches, Dunkin’ Dunuts tempts with Eggs Benedict Breakfast Sandwich and so on, Burger King is going to sell a breakfast item it already knows everyone loves: burgers.

Burger King is rolling out a new “Burgers [...]

Taco Bell’s $100,000 Breakfast Hedge

Will Taco Bell’s breakfast program be a success? Well, yes, if the standard it uses is Woody Allen’s quip that “80% of success is showing up.”

“We’re not in it to be in breakfast; we’re in to win at breakfast,” Yum Brands Chairman- CEO David Novak told analysts last week. But what does Taco Bell [...]

SPAM Burger Heads BK Breakfast in Japan

Perhaps what the breakfast competition needs is a good SPAM cheeseburger. At least that’s Burger King’s thinking in Japan where the chain this week relaunched its morning menu with an interesting array of foods not usually associated with breakfast. The menu has three price tiers. At ¥290, or US$2.83, are a Morning Burger with cheese [...]

McDonald’s Answers ‘Taco Shops’ Competition

McDonald’s Corp. reported fairly weak first-quarter sales but still had enough strength to fire a shot across the bow of Taco Bell, which has received so much attention for its new breakfast menu.

Customers choose McDonald’s for breakfast because it is freshly prepared, said McDonald’s Corp. CEO Don Thompson during today’s Q1 earnings call. “We [...]

McDonald’s Brings McGriddles to Breakfast Battle

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No other chain has something like the McGriddle, McDonald’s pancake/muffin hybrid, which likely is why the chain has followed the coffee giveaway that ended yesterday with a new marketing push for McGriddle sandwiches.

This, much more than free coffee, is McDonald’s response not only to Taco Bell’s entry into the breakfast market but also to [...]

White Castle’s Authentic Waffles; McD’s Pretzel Buns

The great thing about White Castle’s announcement that it will add three sandwiches built on Belgian waffles is that these literally are Belgian waffles, as in imported by White Castle from Belgium. Why would you do that when waffles are so simple to make? Wouldn’t you want to make them fresh in the restaurant? The [...]