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A Twitter-Based Burger Map of the U.S.

The most tweeted-about burger chain in Gilbertville, Iowa? It’s Wendy’s. In Roosevelt, Utah, however, it’s McDonald’s. Five Guys reigns in Orange Beach, Ala., and Whataburger is tops in Brackettville, Texas. In Yuma, Ariz., it’s Smashburger.

Researcher PeekAnalytics analyzed Twitter conversation about the top 20 burger chains in 12,000 communities over the course of June [...]

The Oinkster’s Burger Week: A Case Study

Saturday’s burger is the Bell Beefer, aka Doritos Bell Beefer. That’s a 5-oz. beef patty with taco seasoning and a Doritos crust topped with shredded Cheddar, lettuce, pico de gallo, ranch dressing and Tapatío hot sauce on a burger bun.

“Burger Week” promotions have become marketing staples for a lot of burger joints. Sometimes [...]

McDonald’s App Offers Ingredient Sourcing Info″>Frank

In the U.S., McDonald’s “What We’re Made Of” food-quality campaign includes TV spots introducing its suppliers, such as potato grower Frank Martinez and cattle rancher Steve Foglesong. But in Australia McDonald’s is using a variety of high-tech tools to go even deeper with its food sourcing/quality message, allowing diners to track the ingredients in the [...]

Unmetric Grades QSRs’ Social-Media Aptitudes

Maybe money can’t buy you love, but it can get you a lot of “likes.” According to Chicago-based social-benchmarking company Unmetric’s Fast Food Report, released July 14, McDonald’s is “the most astute fast-food chain in social media,” with Taco Bell a close second.

That McDonald’s is most effective in using both Facebook and Twitter, according [...]

Wendy’s Details Aggressive Menu, Marketing Plans

Craig Bahner may only have started as Wendy’s chief marketing officer in April, but he’s already weighing significant changes to strengthen the brand. Speaking to analysts at Wendy’s Investors Day program on June 28, Bahner outlined plans to accelerate new-menu-product development, revise its 99¢ value menu into a two-tier pricing structure, increase its use of [...]

Wendy’s Puts Social Media, Apparel and Poutine on Menu

Wendy’s announced today that it will sell Quebec-favorite “poutine” at its 368 restaurants in Canada, but the most interesting additions to the chain’s marketing strategy have been its belated embrace of social media and its side track into merchandise sales.

Wendy's poutine

Wendy's is selling pro-poutine apparel.

Poutine—traditionally brown gravy and cheese curds [...]

Carl’s Jr., Hardee’s Get Their Buzz Back

Last December, CKE Restaurants pulled the plug on agency David & Goliath on the approximately $50 million Carl’s Jr./Hardee’s account after less than a year, replacing it with its digital-marketing shop, 72andSunny. CKE suggested it just wasn’t getting the social buzz from D&G’s advertising that it had gotten from the shop it replaced, Mendelsohn Zien, [...]

Facebook Campaign Asks “What Would You Give?”

The chain that two years ago dared you to unfriend 10 people on Facebook in exchange for a free Whopper is once again using social media to find out what people will do in exchange for free food or prizes. The time the question is “What would you give?” and it’s being asked [...]