2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.

Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!

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Wendy’s Details Aggressive Menu, Marketing Plans

Craig Bahner may only have started as Wendy’s chief marketing officer in April, but he’s already weighing significant changes to strengthen the brand. Speaking to analysts at Wendy’s Investors Day program on June 28, Bahner outlined plans to accelerate new-menu-product development, revise its 99¢ value menu into a two-tier pricing structure, increase its use of [...]

Wendy’s Puts Social Media, Apparel and Poutine on Menu

Wendy’s announced today that it will sell Quebec-favorite “poutine” at its 368 restaurants in Canada, but the most interesting additions to the chain’s marketing strategy have been its belated embrace of social media and its side track into merchandise sales.

Wendy's poutine

Wendy's is selling pro-poutine apparel.

Poutine—traditionally brown gravy and cheese curds [...]

Carl’s Jr., Hardee’s Get Their Buzz Back

Last December, CKE Restaurants pulled the plug on agency David & Goliath on the approximately $50 million Carl’s Jr./Hardee’s account after less than a year, replacing it with its digital-marketing shop, 72andSunny. CKE suggested it just wasn’t getting the social buzz from D&G’s advertising that it had gotten from the shop it replaced, Mendelsohn Zien, [...]

Facebook Campaign Asks “What Would You Give?”

The chain that two years ago dared you to unfriend 10 people on Facebook in exchange for a free Whopper is once again using social media to find out what people will do in exchange for free food or prizes. The time the question is “What would you give?” and it’s being asked [...]

Monday Meeting: Minis Return to Burger King


A month after Jack in the Box dropped Mini Sirloin Burgers from its menu, seemingly signaling the passing of the mini-burger fad, Burger King has brought back the tiny treats that began the trend. Now if only BK could decide on a name for them.

First introduced in 1987 as Burger Bundles, they resurfaced [...]

McDonald’s Uses Social Media for Menu Development

"Build your own burger and become famous" is the Mein Burger pitch. These are the finalists.

What should your next burger be? Ask your customers. McDonald’s is trying out social media as a means to involving consumers in the tricky business of menu R&D.

In Germany, the “Mein Burger” (My Burger) promotion invited consumers [...]

Monday Meeting, 6.6.11


Ξ Most digital-media marketing claims to be interactive but isn’t. “Tell us why you love our brand” is a one-way street. But a recent digital effort for McDonald’s in Sweden shows how digital technology can be used to engage and entertain.

A digital billboard in a Stockholm square invited passers-by to “Pick ‘n Play” [...]

McDonald’s Nostalgic 1955 Burger Ads


The first customer at Ray Kroc's first McDonald's in 1955.

[Update: McDonald's put out a press release on the campaign a few hours after BurgerBusiness.com posted this item. The company says this is a "pan-Nordic" campaign created by DDB Oslo for Sweden, Denmark, Norway and Finland. I'll still wager the burger and the [...]