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Applebee’s Readies ‘All-In Burger’

www.youtube.com/watch?v=yZ5UXbOl0i8&feature=youtu.be”>YouTube

A “leaked” video teases Applebee’s new burger.

Applebee’s is preparing to introduce a new burger platform, the “All-In Burger,” on August 18 in its first major burger campaign since 2009’s “RealBurgers” effort.

A clumsy social-media campaign is teasing the introduction. On Facebook and Twitter Applebee’s has been directing attention to a YouTube video showing [...]

Social Media Drive Chicken Fries Return

Any lingering doubts about social media’s influence on QSR menu development are dispelled by Burger King’s revival of Chicken Fries.

Introduced in 2005 and dropped from the menu in 2012, Chicken Fries have been a social-media topic ever since, according to Burger King CMO-North America Eric Hirschhorn. “Literally from the day Chicken Fries left the [...]

McDonald’s: Just Tell Us What You’d Buy

In Australia—one of four “priority markets” where its sales have been down over the past year—McDonald’s this month will introduce two new entrées created by popular demand via social media.

New third-pound McMate Angus Beef and McMate Crispy Chicken sandwich—which McDonald’s will introduce in Australia on August 20—are built with ingredients consumers voted their favorites [...]

McDonald’s ‘Happy’ Gets the Last Laugh

A lot of news outlets embarrassed themselves this week by all writing the same flimsy “Social Media Slams Happy Meal Mascot” story. Exactly the same story. And each was based on at-best a handful of anonymous Twitter comments—a definition of sourcing that would have gotten the writers laughed out of Journalism 101.

But San Francisco-based [...]

Wendy’s Seeking ‘Traction With Millennials’

www.youtube.com/watch?v=1q519tky0V4″>Hollywire:

Wendy’s CEO Emil Brolick says the chain is evolving its menu and marketing to ensure it appeals across generations. “The transformation of the Wendy’s brand is essential to strengthen our relevance with the boomer generation and to establish credible relevance with the Millennial generation,” he told analysts during the quarterly earnings conference call

Source: [...]

Subservient Chicken Returns to Burger King

As a reminder that QSRs’ use of wacky advertising in the competition for market share isn’t something new, Burger King is bringing back the “Subservient Chicken.” Launched on April 8, 2004, the promotion was one of the first to tap into social media such as dedicated Web pages and YouTube to announce a new menu [...]

Burger King Revamps Store Auditing Program

Burger King has revamped its store-evaluation process as part of a continuing effort to improve operations. A new program—Restaurant Excellence Visit (REV)—separates the Operations Coach and Auditor functions, engaging an independent outside firm to handle store-operations audits.

During today’s Q1 earnings call, Burger King North America President Alex Macedo told analysts that the change “allows [...]

ICYMI: Ronald McDonald Goes Digital

At McDonald’s Corp.’s 2011 annual shareholders meeting, the representative of an organization critical of the company’s marketing called for the retirement of longtime mascot Ronald McDonald. Then-CEO Jim Skinner stared down the speaker and said firmly, “Ronald McDonald’s is an ambassador for good. Ronald McDonald isn’t going anywhere.”

Nowhere but digital. Ronald McDonald has received [...]