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McDonald’s ‘Happy’ Gets the Last Laugh

A lot of news outlets embarrassed themselves this week by all writing the same flimsy “Social Media Slams Happy Meal Mascot” story. Exactly the same story. And each was based on at-best a handful of anonymous Twitter comments—a definition of sourcing that would have gotten the writers laughed out of Journalism 101.

But San Francisco-based [...]

Wendy’s Seeking ‘Traction With Millennials’

www.youtube.com/watch?v=1q519tky0V4″>Hollywire:

Wendy’s CEO Emil Brolick says the chain is evolving its menu and marketing to ensure it appeals across generations. “The transformation of the Wendy’s brand is essential to strengthen our relevance with the boomer generation and to establish credible relevance with the Millennial generation,” he told analysts during the quarterly earnings conference call

Source: [...]

Subservient Chicken Returns to Burger King

As a reminder that QSRs’ use of wacky advertising in the competition for market share isn’t something new, Burger King is bringing back the “Subservient Chicken.” Launched on April 8, 2004, the promotion was one of the first to tap into social media such as dedicated Web pages and YouTube to announce a new menu [...]

Burger King Revamps Store Auditing Program

Burger King has revamped its store-evaluation process as part of a continuing effort to improve operations. A new program—Restaurant Excellence Visit (REV)—separates the Operations Coach and Auditor functions, engaging an independent outside firm to handle store-operations audits.

During today’s Q1 earnings call, Burger King North America President Alex Macedo told analysts that the change “allows [...]

ICYMI: Ronald McDonald Goes Digital

At McDonald’s Corp.’s 2011 annual shareholders meeting, the representative of an organization critical of the company’s marketing called for the retirement of longtime mascot Ronald McDonald. Then-CEO Jim Skinner stared down the speaker and said firmly, “Ronald McDonald’s is an ambassador for good. Ronald McDonald isn’t going anywhere.”

Nowhere but digital. Ronald McDonald has received [...]

Twisted Root Giving Scouts a Fair Shake

Twisted Root Burger Co. has devised a clever social-media promotion that connects with local communities, kids, parents and anyone who loves a good milk shake.

The chain will offer a Girl Scout Cookie Shake in March as its monthly special. To do so, it needs Girl Scout Cookies. Lots of them. Like more than 500 [...]

Pal’s Reaches Out to Absent Friends

Pal’s Sudden Service restaurants don’t look like those of any other burger chain in America, so it’s only right that it has an advertising strategy all its own. Pal’s latest campaign doesn’t spotlight Millennials, teens or heavy users but people who can’t visit its restaurants.

“Come Home to Pal’s” is the theme of the [...]

White Paper: Burger Brands and Twitter

I don’t often open BurgerBusiness.com to outside contributors, but I’ll consider making a exception when someone else knows a topic far better than I do. Such is the case with Harry Hawk and Twitter. Harry understands it and is interested in how both burger brands and consumers use it and interact through it.

Harry teaches [...]