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Hot Dogs, Chicken Boost Sonic Sales

Sonic Drive-Ins reported a robust 4.6% increase in same-store sales for its Q4 (ended Aug. 31, 2014) and credited the strong showing in part to a menu shift to hot dogs and chicken. However, the chain said its sales would have been even stronger had it not encountered “glitches” with its new point-of-service technology.

“In [...]

Playing Chicken: Burger King Cuts Nuggets Price

Burger King today is slashing the price for a 10-piece serving of its Chicken Nuggets to $1.49, dealing a double blow to McDonald’s, where Chicken McNuggets carry Monopoly game pieces and where “core products” such as McNuggets have been a marketing focus.

The limited-time offer cuts the price for Burger King’s Nuggets to nearly one-third [...]

Boston Market’s Pretend Burger

Sorry, Boston Market. This is NOT a burger.

Fast-casual chicken chain Boston Market wants to think it’s now taking on former owner McDonald’s and other burger concepts but really it’s going up against Panera and other upscale sandwich concepts.

Boston Market—which McDonald’s Corp. owned from 2000 to 2007—has announced the introduction of what it [...]

Culver’s Tests Chicken, Ciabatta and More

www.youtube.com/watch?v=_7_AOtsitow”>TV

Culver’s always will be the home of the ButterBurger, but as it expands–its 500th unit opened in March and it is in 21 states–the Wisconsin-based chain continues to look at what it can bring to its menu, including chicken

In September 2011, the chain introduced a new line of premium, antibiotic-free, natural chicken sandwiches and [...]

Subservient Chicken Returns to Burger King

As a reminder that QSRs’ use of wacky advertising in the competition for market share isn’t something new, Burger King is bringing back the “Subservient Chicken.” Launched on April 8, 2004, the promotion was one of the first to tap into social media such as dedicated Web pages and YouTube to announce a new menu [...]

Burger King Builds a Chicken Big King

Burger King is introducing the Chicken Big King, a further evolution of the Big King burger it unveiled last November and then increased in size in February. The new sandwich’s build remains the same as with the previous two iterations—with lettuce, pickles, onions, American cheese and King sauce on a three-layer, toasted sesame-seed bun —just [...]

Addenda: A&B Burgers Shifts to Full Service

Some interesting bits, pieces and loose ends from the day:

A few weeks back I wrote about A&B Burgers, a Salem, Mass., burger bar that opened in December. By January it already was listening to customers and making changes, including increasing the size of its burgers by 1 oz. each without increasing prices.

KFC [...]

Mighty Wings Return at 5 for $3

“You will see wings again in the U.S. business,” McDonald’s Corp. CEO Don Thompson vowed last October in an earnings call with analysts. And he makes good on that this week with a limited-time revival of Mighty Wings at what McDonald’s hopes will be a more attractive price: five for $3.

Mighty Wings [...]