If you thought McDonald’s broke the mold when it created the McRib, think again. In Malaysia, McDonald’s has introduced the Chicken McRib sandwich, and there’s no reason why this idea couldn’t be imported to the U.S.
This isn’t simply a standard chicken sandwich bearing the McRib name. This is a chicken patty molded like the [...]
[Update: Following publication of this post, McDonald’s confirmed that it will roll out Mighty Wings nationally as an LTO on Sept. 9, 2013. Available through November, the bone-in chicken wings will be sold in 3, 5, and 10 pieces starting at $2.99. The company did not address other items mentioned in the operator's Facebook post. [...]
For decades a burger and fries have been the fast-food paradigm but data compiled for BurgerBusiness.com by researcher Mintel show that that’s no longer valid. Chicken sandwiches have surpassed beef burgers in number on QSR menus.
The shift actually took place in 2010 when beef prices spiked. But rather than being a [...]
While Burger King manically adds new items by the dozen, McDonald’s and Wendy’s next week will introduce new mid-price chicken sandwiches with little risk because the tortilla and flatbread platforms have been tried and proven successful elsewhere for years.
McDonald’s McWrap is another idea it borrows from its European operations (where beef and shrimp varieties [...]
Last August, McDonald’s introduced the Chicken Box in Germany, offering a customizable, mix-and-match pack of Chicken McNuggets, Chicken McBites and Chicken Sticks. This site has since predicted that boxed multi-person meals with burgers would finally come to the U.S. in 2013, and we didn’t have to wait long to see it.
Just in time for [...]