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Qdoba’s Gamble on All-Inclusive Pricing

How do you set your brand apart in a tough, competitive marketplace? Mexican fast-casual chain Qdoba is finding that the concept “No charge” can help. It’s a discovery from which burger concepts that charge for add-ons also can learn.

Last month, the chain, owned by Jack in the Box, announced a new simplified pricing structure. [...]

Wendy’s Rebalances its Menu Marketing

Wendy’s said it is refining its marketing strategy in light of Q3 results that show it lost its “high-low” pricing balance.

BBQ Pulled Pork is meeting sales expectations, Wendy’s CEO said.

For the quarter, Wendy’s reported a 2% increase in same-store sales at company-owned units and just a 0.5% increase at franchised stores (which [...]

Playing Chicken: Burger King Cuts Nuggets Price

Burger King today is slashing the price for a 10-piece serving of its Chicken Nuggets to $1.49, dealing a double blow to McDonald’s, where Chicken McNuggets carry Monopoly game pieces and where “core products” such as McNuggets have been a marketing focus.

The limited-time offer cuts the price for Burger King’s Nuggets to nearly one-third [...]

Red Robin: Marketing Errors Hurt Sales

Red Robin Gourmet Burgers’ management stepped up and took responsibility for disappointing Q2 results. CEO Steve Carley said a number of factors contributed to the results but said the biggest contributor was that its “marketing strategy fell short” this summer.

For the quarter ended July 14, 2014, the chain reported a 7.5% increase in revenues [...]

McD’s Jalapeňo Kicker Becomes the Jalapeňo Double

It may be a sign of the troubles and doubts that have beset McDonald’s that its desire for a noteworthy jalapeňo burger has been scaled back to the new $2 Jalapeňo Double burger. This addition to the Dollar Menu & More has been spreading to McDonald’s menus across the South and seems destined to be [...]

Price Hike Doesn’t Slow Bacon Consumption

Bottlefork is the newest restaurant from Rockit Ranch Productions, which owns the two Rockit Bars and others in Chicago. Bottlefork isn’t a burger bar, but at brunch, lunch and dinner it offers the $16 Wood Grilled Ground Bacon Burger topped with Vermillion Blue cheese, shoestrings and special sauce.

Bottlefork’s Wood Grilled Ground Bacon Burger

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McDonald’s Readies Bacon Clubhouse Burger

McDonald’s next week will introduce premium-price Bacon Clubhouse beef and chicken burgers in an attempt to regain its pricing equilibrium after a long spell of Dollar Menu & More budget-price promotion.

Bacon Clubhouse

McDonald’s describes the Bacon Clubhouse as “Thick-cut Applewood smoked bacon, caramelized grilled onions, white Cheddar, crisp leaf lettuce and fresh tomato, [...]

Mighty Wings Return at 5 for $3

“You will see wings again in the U.S. business,” McDonald’s Corp. CEO Don Thompson vowed last October in an earnings call with analysts. And he makes good on that this week with a limited-time revival of Mighty Wings at what McDonald’s hopes will be a more attractive price: five for $3.

Mighty Wings [...]