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Applebee’s Readies ‘All-In Burger’

www.youtube.com/watch?v=yZ5UXbOl0i8&feature=youtu.be”>YouTube

A “leaked” video teases Applebee’s new burger.

Applebee’s is preparing to introduce a new burger platform, the “All-In Burger,” on August 18 in its first major burger campaign since 2009’s “RealBurgers” effort.

A clumsy social-media campaign is teasing the introduction. On Facebook and Twitter Applebee’s has been directing attention to a YouTube video showing [...]

Red Robin Bucks Casual Dining Slump

Red Robin Gourmet Burgers is proving itself an exception to the general decline of the casual-dining segment of the restaurant business. The Colorado-based chain reported a strong Q1, including a 5.4% increase in same-store sales. Helped by heavier ad spending and the continued success of its top-price Finest burgers, guest counts increased by 0.5% and [...]

Ruby Tuesday Downscales, Downsizes

Ruby Tuesday announced a net loss of $34.7 million for its second fiscal quarter, ended Dec. 3, 2013, but President-CEO James J. Buettgen asked analysts for time and faith that the chain’s repositioning will work. But Wall Street battered the casual-dining chain’s stock yesterday because there was simply too much bad news in the numbers. [...]

Darden Throwing Red Lobster Overboard

Darden Restaurants today announced decreased comp sales for its largest brands and its intention to at least spin off, if not sell, the $2.6 billion Red Lobster concept. The decision reflects the challenging sales environment affecting all restaurant categories. But in particular it results from Red Lobster’s inability to attract and retain higher-income and younger [...]

Olive Garden Turns to Burger to Bring Customers

www.youtube.com/watch?v=RLk7Xk7kyLE”>TV

Olive Garden hit the bottom of its Never Ending Pasta Bowl this week, adding a burger and fries to its menu in an effort to boost guest traffic at lunch.

The Italiano Burger is a 6-oz. beef patty topped with Italian prosciutto, fresh mozzarella cheese, arugula, marinated tomatoes and garlic-aïoli. It’s served with Parmesan garlic [...]

Red Robin Unveils its Premium Burger Line

Red Robin Gourmet Burgers pushes ahead with its ongoing brand transformation this week with the systemwide introduction of the first of the premium-price burgers the chain has been testing for the past year.

Red Robin is calling these new burgers its Finest line. The first to move onto the menu is the Finest Smoke & [...]

Burgers Star in BJ’s Restaurants’ Value Shift

Every restaurant chain is struggling to redefine value a consumers cut back on away-from-home dining. BJ’s Restaurant & Brewhouse’s definition includes introduction next month of a new line of BJ’s Brewhouse Burgers as part of a streamlined menu.

The Huntington Beach, Calif.-based casual-dining chain announced a 2.2% decline in same-store sales for its Q3 ended [...]

Pretzel Burgers Can’t Save Ruby Tuesday

Pretzel-bun burgers may be all the rage, but they couldn’t keep casual-dining chain Ruby Tuesday from a double-digit debacle. For its fiscal quarter ended Sept. 3, 2013, the casual-dining chain reported an 11.4% plunge in same-store sales at company restaurants.

Ruby Tuesday’s Spicy Jalapeno Pretzel Burger

The dive came despite the chain’s biggest menu [...]