The Angus Mac makes its debut in Australia on August 28.
Since its national introduction in 1968, McDonald’s Big Mac has been composed of “two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame-seed bun,” according to the jingle. But later this month McDonald’s will depart from that classic build with the [...]
Just as McDonald’s rolls out its new Quarter Pounder varieties that replace the discontinued Angus Third Pounder line, rival CKE Restaurants is reminding burger lovers that its Angus burgers aren’t leaving. Even better, CKE is offering $1 to salve McDonald’s customers’ broken hearts.
CKE took out a full-page ad in USA Today and [...]
It’s all about market share, says McDonald’s CEO Don Thompson, and the chain plans to improve share by emphasizing the “entry level” Dollar Menu, Daily Double and Bacon McDouble burgers while encouraging trade-up to premium-price items such as its new pair of CBO (Cheddar Bacon Onion) Angus and chicken sandwiches.
The new CBO burger [...]
[8/18 update: See the commercial for the lamb burger McDonald's is airing in Australia here.] In line with its continuing marketing strategy that promotes local products and spotlights some of the farmers and ranchers it works with around the world, McDonald’s once again is working with the Meat and Livestock Australia (MLA) organization. The result [...]
McDonald’s is testing a new, toppings-heavy version of its third-pound Angus burger in San Diego. The test of the Clubhouse Angus was disclosed today by McDonald’s executives in a Manhattan meeting with Wall Street analysts and was reported first by Mark Kalinowski, restaurant analyst with Janney Montgomery Scott.
Clubhouse Angus/English Pub Burger
Actually, the [...]