It’s an assumption too often repeated as fact that McDonald’s and other QSRs are losing customers to fast-casual restaurants and their claims to better food at higher prices. But interesting new data from The NPD Group provides strong reasons to doubt that assumption.
Here, from a Motley Fool post in May, is how this assumption [...]
McDonald’s sharp 2.8% decline in same-store sales for August announced this morning is indicative of a continuing shift in eating behavior, according to research from New York City-based Brand Keys. It finds that QSR brands continue to leak customers—of all ages—largely to fast-casual brands.
The creations of dollar menus by many top QSRs may be [...]
Burgers remain the No.1 main-course dish on British menus, but their popularity is slipping, researcher Horizons reports. Some 17% fewer dishes on menus featured burgers in the June 2014 Menurama survey than a year ago. But that dip is not the result of Britons having tired of American food.
On trend: London’s Bubbledogs features [...]
Proving more vibrant than many had predicted, the limited-service burger category continues to grow faster than the overall restaurant industry. And independent, corner burger restaurants are powering that growth, not McDonald’s or Shake Shack.
According to NPD Group’s Spring 2014 report, the overall restaurant (all types) count is up 0.8% since its spring 2013 census. [...]
The NPD Group says the total number of U.S. restaurants stood at 635,494 in its Spring (March) 2014 count. That’s flat compared with the 633,043 count for Fall 2013 and shows growth of just 0.8% since the Spring 2013 census.
The 351,359 independent restaurants in the Spring 2014 count account for 55.3% of the total. [...]
As in the U.S., the British eating-out market remains behind its pre-recession level of dining frequency, but there are positive indicators in the new Eating Out-Look Survey conducted for UK researcher Horizons by YouGov.
In the new study, 71% of respondents (from among 2,366 surveyed online) reported having dined away from home [...]
Restaurants reined in advertising spending in 2014’s first quarter after significantly exceeding the average throughout 2013. According to Kantar Media, total U.S. advertising expenditures (all businesses) increased a surprisingly strong 5.7% to $34.9 billion in the first quarter.
However, restaurant spending in Q1 increased just 1.9% to $1.678 billion. That ended the industry’s year-old streak [...]