McDonald’s “Pay With Lovin’” campaign launched during the Super Bowl got people talking, but not necessarily positively about the chain, according to a study released today from YouGov BrandIndex.
Giving free meals in exchange for “random acts of lovin’” earned McDonald’s the highest word-of-mouth gain of all Super Bowl advertisers. The report finds 29% of [...]
It’s a familiar story: People say they don’t think much of McDonald’s, but when it’s time to grab a burger, more people head for the Golden Arches than other options. So YouGov BrandIndex’s tracking of consumer perceptions of major brands finds the Buzz score for McDonald’s sliding even while it maintains its solid advantage when [...]
For most Americans, eating a meal is a solitary rather than social occasion.
More than half (57%) of all eating occasions (both at-home and away-from-home) in the U.S. are people eating alone, according to data from The NPD Group. It notes that 27% of U.S. households now consist of a single person, the highest level [...]
Although restaurant sales showed no growth in 2010, the restaurant industry increased total ad spending, according to data from Kantar Media. Spending by the category was $5.652 billion, a 2.3% increase over 2009. According to the National Restaurant Association, restaurant sales were off 0.2% last year.
For restaurants, Q1 was the strongest ($1.454 billion) for [...]
5 Napkin Cheddar Bacon Burger
AOL announced the winners of its City’s Best program, where users vote for their favorite restaurants, bars, theaters, clubs, etc. We’ll skip the rest and home in on the Big Question: Who won Best Burger? As a resident of the state that elected Rod Blagojevich its governor, twice, I [...]
httpv://www.youtube.com/watch?v=2RhvhARsIyQ If the recession really has bottomed out, as some analysts would like us all to believe, and consumers are sliding back toward their old spending habits, why are burger chains still discounting like this?
Jack in the Box yesterday rolled out its Really Big Chicken Sandwich Combo. For $3.99—still below the times-are-tough $4 price [...]