βurgerβusiness

According to online restaurant site Metromix, these 22 burger joints are rated the highest by its readers. Check the Metromix slideshow or view the winners’ menus individually below. No, this doesn’t square with my list of faves either, but burgers are an art, not a science. Eat on. ►B Spot, Woodmere, Ohio  ►Barnacle Bill’s, Rumson, N.J. ►Bianco’s Big League [...]

httpvh://www.youtube.com/watch?v=YvEY7xdYnAo Sonic’s decision to review its ad account and incumbent Barkley’s choice not to defend it means a new agency, new advertising are in the offing for the No. 4 burger chain. The latest incarnation of its slogan, “Sonic good.” (at left), is pretty toothless, but at least it was a slogan. Many chains—Hardee’s, Carl’s Jr. [...]

CKE Restaurants is conducting a bit of advertising-effectiveness research to which every marketer should pay close attention because it could answer several key consumer-marketing questions. One is, what’s a better ad medium for grabbing Millennials’ attention, old-school TV or 21st-century video? But the more-important question is, what’s better, hot or hip? Hot, of course, is [...]

McDonald’s and Burger King again first and second in a survey of consumers’ most-preferred quick-service restaurant chains conducted by New York City-based Experian Consumer Research. Subway and Taco Bell moved up to the Nos. 3 and 4 spots, respectively, as Wendy’s dropped to No. 5 from the third spot last year. Pizza Hut, Arby’s, Other [...]

A year ago, Burger King was testing Kraft macaroni and cheese as a possible national menu addition. Big surprise: It flopped. Think drive-thru. But chain menu management is a hit-and-miss proposition at best. Mac and cheese might have made it. So far this year, Burger King’s menu R&D team has been working overtime. We’ve had BK [...]