2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
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Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
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Metromix Lists its Highest-Rated Burger Spots

According to online restaurant site Metromix, these 22 burger joints are rated the highest by its readers. Check the Metromix slideshow or view the winners’ menus individually below. No, this doesn’t square with my list of faves either, but burgers are an art, not a science. Eat on.

Grind Brgr Bar

►B Spot, Woodmere, [...]

BurgerBusiness Poll: Whose Ad Slogan Reigns Supreme?

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httpvh://www.youtube.com/watch?v=YvEY7xdYnAo Sonic’s decision to review its ad account and incumbent Barkley’s choice not to defend it means a new agency, new advertising are in the offing for the No. 4 burger chain. The latest incarnation of its slogan, “Sonic good.” (at left), is pretty toothless, but at least it was a slogan. Many chains—Hardee’s, Carl’s [...]

Which Will Sell More Carl’s Jr. Burgers: iJustine or Eye Candy?

CKE Restaurants is conducting a bit of advertising-effectiveness research to which every marketer should pay close attention because it could answer several key consumer-marketing questions. One is, what’s a better ad medium for grabbing Millennials’ attention, old-school TV or 21st-century video? But the more-important question is, what’s [...]

McDonald’s, BK Continue as Consumers’ Top Choices

McDonald’s and Burger King again first and second in a survey of consumers’ most-preferred quick-service restaurant chains conducted by New York City-based Experian Consumer Research. Subway and Taco Bell moved up to the Nos. 3 and 4 spots, respectively, as Wendy’s dropped to No. 5 from the third spot last year. Pizza Hut, Arby’s, Other [...]

BurgerBusiness Poll: Which New BK Menu Items Will Last?

A year ago, Burger King was testing Kraft macaroni and cheese as a possible national menu addition. Big surprise: It flopped. Think drive-thru. But chain menu management is a hit-and-miss proposition at best. Mac and cheese might have made it.

So far this year, Burger King’s menu R&D team has been working overtime. We’ve had [...]