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Wendy’s High-Low Pricing Pays Off

[Update: Watch for the Ciabatta Bacon Cheeseburger to be Wendy's next premium burger.] The answer is yes. The question was whether a national quick-service burger chain could successfully implement a true “barbell” menu/pricing strategy in this economic and consumer environment. McDonald’s and Burger King have, for now at least, backed off premium-price items to focus [...]

Typecasting: 50 Great Burger-Joint Logos

Brunch Box, Portland, OR

Burger Parlor, Fullerton, CA

A year ago, BurgerBusiness.com gathered 20 great burger-joint logos in a post that proved to be very popular. A sequel was promised. I’ve gained several new favorites since that post, including Brunch Box (at left) in Portland, Ore., for its graphic elegance and clever incorporation [...]

It’s a Bar. It’s Food Trucks. It’s Truck Yard.

Jason Boso was ahead of the pack in 2006 when he and fellow culinary-school grads Quincy Hart and Steve Thompson co-founded Twisted Root Burger Co. in Dallas, one of the early high-quality, chef-driven burger bars. Last weekend Boso opened his latest concept, Truck Yard, in a 15,000-square-foot lot in Dallas’s Lower Greenville neighborhood. The place [...]

Sonic Shifts Media Spending, Building Design

http://www.youtube.com/watch?v=rQHFnkdHOoA&list=UUpRycHNXPaywifhbf9mf49Q&index=1″>Two

Sonic Drive-In says it is shifting its media-buying strategy to give its brand—now operating in 43 states—a more national profile. And while “non-TV” media spending will be slashed to 7% of its budget, compared with 17% in 2012, the Oklahoma City-based chain says that represents primarily a minimizing of outdoor advertising not digital spending (although, [...]

Gordon Ramsay Opening Burger Joint in Vegas

The chef/restaurateur you love to hate meets the food you love to eat. Gordon Ramsay is opening a burger joint.

Gordon Ramsay BurGR opens Dec. 22 at Planet Hollywood Resort & Casino in Las Vegas, four days after another new eponymous operation, Gordon Ramsay Pub & Grill opens down the street at Caesars Palace. That [...]

HJ’s Continues Revamp as McD’s Readies Aussie Summer Menu

http://www.youtube.com/watch?v=Ll9wMkoz1wE&feature=plcp”>TV

Burger King Worldwide’s recently released third-quarter results were reasonably strong, with a 1.4% systemwide increase in same-store sales. The U.S./Canada segment did even better, up 1.6%. But Asia/Pacific comps were down 2.2% as a result, the company said, of weak sales in Australia and Korea.

This wasn’t the first time this year that Australia, where [...]

Remodeling, Discounting Vex McDonald’s Franchisees

The latest survey of McDonald’s franchisees conducted by Janney Capital Markets analyst Mark Kalinowski offers some insight into how remodeling investments and marketing programs such as discounting are viewed by some operators. Their unease about the cash-flow impact of “re-imaging” contrasts with the standard corporate view that such investments are vital to keep brands relevant [...]

Reimaging: Checkers/Rally’s Makes its Move

Checkers/Rally’s tomorrow (9/8) unveils the third of three reimaged locations it plans in Columbus, Ohio. It’s one of 10 Ohio’s Rally’s locations that are being remodeled by year-end in a test of a new exterior design. Operating under both the Checkers and Rally’s brands, depending on market, the chain is the 12th largest U.S. burger [...]