There’s a thaw under way that’s not just melting ice, it’s slowly melting away the fear of being too upscale that has gripped quick-service restaurants for the past year. From Burger King’s $1 BBQ Rib and McDonald’s Dollar Menu & More to Sonic’s $1 hot dogs, Checkers’ $2 Buffalo Chicken Strips and Jack in the [...]
McDonald’s next week will introduce premium-price Bacon Clubhouse beef and chicken burgers in an attempt to regain its pricing equilibrium after a long spell of Dollar Menu & More budget-price promotion.
McDonald’s describes the Bacon Clubhouse as “Thick-cut Applewood smoked bacon, caramelized grilled onions, white Cheddar, crisp leaf lettuce and fresh tomato, [...]
Red Robin Gourmet Burgers’ new advertising campaign focuses on burgers while simultaneously promoting its variety. “24 burgers. A million reasons” is the new tagline from Vitro, selected as national creative agency of record in January.
The new face of Red Robin is an adult face.
Three new 30-second TV spots all feature the same [...]
The Counter’s Founder Jeff Weinstein says the company’s new fast-casual prototype has the potential to take the brand where it could not otherwise have gone while also freeing the original concept to evolve.
The first location for Built Custom Burgers (a play on The Counter’s “Custom Built Burgers” sub-theme) opened last week by the University [...]
The Rock Bottom Restaurant & Brewery chain’s menu offers what it calls an Old Time Pub Burger that it defines as being “no-nonsense.” Menu copy says the burger is “cooked your way and topped with pickles, mayo and mustard. That’s it. Simple and delicious.”
Rock Bottom’s Pub Burger
This idea of a “pub burger” [...]
Stackhouse Burger Bar's Lamb Burger
The September Burger of the Month at Atlanta’s Yeah! Burger is a 100% vegetarian-fed lamb burger patty topped with arugula and house-made basil mayo. No longer an “exotic” burger choice, ground lamb is becoming a mainstay on burger-specialty restaurants. If you don’t yet offer one and need an idea [...]
Burger lovers around Clifton, N.J., have until Aug. 19 to submit their “Ultimate Burger Recipe” to Zinburger there via its Facebook page. The winning burger will be on the menu for two weeks; its creator gets a $100 gift card.
Such promotions have become common through a happy confluence of burger restaurants’ insatiable need for [...]