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McDonald’s Trademarks ‘McBrunch’

McDonald’s needs something attention grabbing, innovative and appealing, as is clear from the -2.8% drop in U.S. same-store sales for August reported this week. That need for something fresh and different may be why BurgerBusiness.com has learned that McDonald’s Corp. in July filed a federal trademark registration (application #86345988) for the term “McBrunch.”

Innovation Drives Chain Sales Gains

Burger giants Wendy’s and Jack in the Box reported strong performances in the last quarter. Both had solid same-store sales; both credited their gains in part to menu innovation. But 36-store Good Times Burgers & Frozen Custard proved their match in both categories.

Good Times’ PawBender for dogs

Golden-Colo. Based Good Times [...]

Carl’s Jr.’s and Hardee’s Reverse Themselves

Carl’s Jr. and Hardee’s just can’t play it straight when it comes to healthy eating. Unabashedly devoted to oversize burgers (Some exceeding 1,000 calories) for an audience the two proudly define as “young, hungry guys,” they don’t easily talk about healthier eating. For last summer’s introduction of a Cranberry Apple Walnut Grilled Chicken Salad, actress [...]

Mini Burgers Return From Culinary Exile

Loved then shunned, mini burgers are returning to national-chain menus. This could be the result of record high beef prices or just of the cyclicality of food trends, but the small sweethearts of 2009-10 are back on national-chain menus.

Minis are back at Ruby Tuesday.

Burger King pioneered the trend in early 2009 with [...]

Krystal Introduces Double-Patty Stackers

When your basic burger is a demure 2.6-oz. square, steamed patty, the only solution for hungry fans is to eat more of them. But no more: Krystal has gone Big.

The 82-year-old Krystal chain this week has introduced Krystal Stackers, its first significant new product since 2010 and its first double-patty burger. Added today at [...]

Monday Meeting: Spring Menu Parade Continues

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Culver’s Pepper Grinder Pub Burger

The parade of new spring menu items continues with the reappearance of the Pepper Grinder Pub Burger at Culver’s. This is an LTO the chain just couldn’t wait to repeat: It was added to the menu as short-timer last October and did epic sales. Culver’s says it resulted in [...]

More On QSR Menu ‘Recycling’

As it happens, there’s more to the Burger King update than the Chicken Big King glossed in the previous post. Although the chain swears it’s not returning to its old too-many-new-products ways, Burger King has introduced two other new products: the BBQ Bacon Whopper and Honey BBQ Chicken Strips.

While new, these are consistent with [...]

Wendy’s, Jack Ready Spring Chicken Menus

Wendy’s celebrates spring by continuing its romance with nontraditional burger buns. Later this month it will introduce nationally a Tuscan Chicken on Ciabatta sandwich that it tested last year. Wendy’s favorite cheese, Asiago, is back for the Tuscan sandwich, where it will be coupled with spring mix, tomatoes and garlic aïoli.

Jack in the Box [...]