It would take something very special—the 2014 World Cup tournament, say—for McDonald’s to change the look of its iconic fry box globally for the first time. And as long as they were doing that, they might as well make the box the entrance to an augmented-reality game.
And so, beginning May 26, McDonald’s will roll [...]
Umami’s Voltaggio Monte Cristo, with syrup
You’ve seen the Cronut-bun burger and the ramen-bun burger but you haven’t tried what Umami Burger will introduce to the world this Tuesday.
The result of a partnership with high-profile, highly respected Chef Michael Voltaggio, Umami’s Voltaggio Monte Cristo tops the chain’s signature 6-oz. beef burger patty with [...]
Angus McOz coming to McDonald’s in Australia
McDonald’s has had a difficult year in Australia. Quarter after quarter the chain has reported soft sales and traffic there. In August, the chain tried to rev up customer traffic by introducing the Angus Mac, a beefier version of the iconic Big Mac burger, and budget-friendly Son [...]
Did McDonald’s Dollar Menu & More work too well or not much at all? The company reported a 0.8% decline in U.S. same-store sales for November, which could be the result of consumers trading down from full-price menu items to the five burgers—each priced between $1 and $2—and other budget items on the new Dollar [...]
∞ Watch for Southwest Chicken to be the next LTO iteration for McDonald’s Premium McWrap platform. The spicy version is in several markets and is likely to go national once the Mighty Wings introductory campaign is finished.
The Southwest Chicken McWrap has Habanero Ranch sauce, cilantro-lime glaze and tortilla strips. The benefit of a platform [...]