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McDonald’s Tries Chili-Stuffed Burger in Germany

There’s no question that Burger King’s new Bacon Cheddar Stuffed Burger isn’t really a stuffed burger: a true Juicy Lucy-style stuffed burger has fillings in the center of the burger. BK simply mixes bacon and cheese into its ground beef patty. But at least those are traditional burger condiments. In Germany, McDonald’s this week has [...]

Israeli Burger Chain Opens First U.S. Location

Proof that the rise of the burger bar has been a global phenomenon comes in the opening here of Burgerīm, an Israeli quick-service chain with 62 locations back home. Signage proclaims it “A Burger Revolution,” and while that might be a bit hyperbolic, at least Burgerīm is a bit different from the competition. Wedged into [...]

A Dozen Menu Items McDonald’s Could Import Now

This was McDonald’s Corp. CEO Don Thompson’s pledge during last week’s Q1 earnings call: “Throughout the year, we will feature even more compelling new products in the United States, especially in our four key growth categories of chicken, premium beef, breakfast and beverages.” And from where will these great new menu items come? Said COO [...]

McDonald’s Still Loves New York

http://www.youtube.com/watch?v=Ka8pL6O54ws”>TV

This is Australia’s year to get McDonald’s promotions it’s previously been denied, apparently. It’s just finishing its first exposure to that McMarketing chestnut, the Monopoly game-piece promotion. No sooner will consumers find out who won the grand-prize Kia than will McDonald’s kick off one of its other global favorite sales-building tools, the America-themed menu. Sources [...]

McDonald’s Gives McMuffin Global Makeover

If McDonald’s is serious about importing more menu ideas from its stores around the world then breakfast could become much more interesting. Outside the U.S. the humble McMuffin is getting a turn in the spotlight. Japan stores are offering a new stacked-up Mega McMuffin with double the sausage, as one part of the annual Big [...]

McDonald’s Pledges a More Aggressive 2013

McDonald’s Corp. CEO Don Thompson pledged that the world’s largest restaurant brand will be more aggressive this year in its pursuit of sales and customers. This comes as the company announced global same-store sales that were up 3.1% for full-year 2012 despite Q4 comps that rose just 0.1%. He warned that January 2013 comp sales [...]

Brazil’s Giraffas Burgers Ready to Battle Five Guys

 Giraffas was a small burger joint in Brazil when engineering student Carlos Guerra bought it 30 years ago. He kept the fanciful name and expanded it into one of the country’s largest quick-service burger chains. The first of Giraffas Brazilian Steaks & Burgers’ three U.S. locations opened in Miami in 2011 and more are under [...]

McDonald’s Picks Up LTO Pace in Australia

McDonald’s is keeping the competitive pressure on Australian rival Hungry Jack’s (Burger King) by introducing a multi-item Aussie Range (menu) barely six weeks after its Nov. 13 unveiling of a Summer Range that included a Smokey BBQ Bandit burger, Scorcher Peri Peri Chicken sandwich and more. Following the QSR trend to bring back past LTO [...]

Gordon Ramsay Opening Burger Joint in Vegas

The chef/restaurateur you love to hate meets the food you love to eat. Gordon Ramsay is opening a burger joint. Gordon Ramsay BurGR opens Dec. 22 at Planet Hollywood Resort & Casino in Las Vegas, four days after another new eponymous operation, Gordon Ramsay Pub & Grill opens down the street at Caesars Palace. That [...]

Revival Meeting: Chains Bank on Proven Menu Winners

[Update: Red Robin is bringing back the Chili Chili Cheeseburger, inviting customers to vote on next revival.] Given an economic environment that McDonald’s Corp. CEO Don Thompson recently called “uncertain and fragile,” chains are trying to minimize the uncertainty by bring back limited-time-offer burgers that customers already have shown they will buy. Chains are going [...]

Can the CBO Revive McDonald’s Sales?

It’s all about market share, says McDonald’s CEO Don Thompson, and the chain plans to improve share by emphasizing the “entry level” Dollar Menu, Daily Double and Bacon McDouble burgers while encouraging trade-up to premium-price items such as its new pair of CBO (Cheddar Bacon Onion) Angus and chicken sandwiches. Thompson promised that the CBO [...]

Basic Black: Burger Buns Go Dark

Who’d have guessed black burger buns would be a trend, but here’s the third incarnation this year. In commemoration of the 5th anniversary of its return to Japan, Burger King is offering the Premium Kuro Burger, aka Black Burger, beginning Sept. 28. The bun has gone to the dark side thanks to inclusion of bamboo [...]

McDonald’s is Serious About Angus Beef, Too

http://www.youtube.com/watch?v=6JPsYXZ4E_g&feature=plcp”>Monopoly

[Update: In New Zealand,McDonald's adds a Moroccan Lamb Burger on Sept. 26.] Last month, McDonald’s introduced its Serious Lamb Burger to consumers in Australia. Now it’s going back to its beef roots: This week (9/26) the chain unveils a new Serious Angus Burger as a limited-time offering there, according to sources. This member of the [...]

McDonald’s Accelerates Menu Globalism

The multiculturalism of McDonald’s introduction of McNoodles in Austria is just one example of the chain’s accelerated effort to bring global flavors and excitement to its menus across euro-crisis-depressed Europe. In July, McDonald’s CEO Don Thompson told analysts, “Europe’s Informal Eating Out industry is contracted as austerity measures continue to impact consumer purchasing power and [...]

Monday Meeting: Snacks as Meals

http://www.youtube.com/watch?v=OCWE6zYjXv4&list=PL8F7A012BD699EF07&index=1&feature=plcp”>TV

Taco Bell calls its late-night snack menu “Fourthmeal,” but “fifth meal” might be more accurate: A new study from The NPD Group concludes that one of every five eating occasions in the U.S. is snack occasion. Further, while evening snacks are the most common, it’s morning snacking that is on the rise, now exceeding the [...]