Go to the JONES FARM RECIPE PAGE to get the recipe for this British Breakfast Bacon Burger.
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GOL!: A Gallery of World Cup Burgers

While much has been made of McDonald’s World Cup-themed menus in Brazil, Japan and Australia, it isn’t the only restaurant scoring big with burgers tied to the event.

Bread Meats Bread’s salute to Cristiano Ronaldo.

In terms of ambition at least, the championship is, appropriately, a draw between two English restaurants, The Barn Pub [...]

McDonald’s World Cup Promo Focuses on Fry Boxes

http://youtu.be/-T7zyezBkuY

It would take something very special—the 2014 World Cup tournament, say—for McDonald’s to change the look of its iconic fry box globally for the first time. And as long as they were doing that, they might as well make the box the entrance to an augmented-reality game.

And so, beginning May 26, McDonald’s will roll [...]

McDonald’s Burgers Leverage World Cup Role

The FIFA World Cup soccer tournament in Brazil doesn’t begin until June 12 but McDonald’s is wasting no time leveraging its $25 million-plus investment in a global sponsorship position. In two hotly contested markets it has created extensive special menus tied to participating nations and featuring burger buns designed to look like soccer balls.

Umami’s Successor to Cronut and Ramen Buns

Umami’s Voltaggio Monte Cristo, with syrup

You’ve seen the Cronut-bun burger and the ramen-bun burger but you haven’t tried what Umami Burger will introduce to the world this Tuesday.

The result of a partnership with high-profile, highly respected Chef Michael Voltaggio, Umami’s Voltaggio Monte Cristo tops the chain’s signature 6-oz. beef burger patty with [...]

McDonald’s Returns to the Land of McOz

Angus McOz coming to McDonald’s in Australia

McDonald’s has had a difficult year in Australia. Quarter after quarter the chain has reported soft sales and traffic there. In August, the chain tried to rev up customer traffic by introducing the Angus Mac, a beefier version of the iconic Big Mac burger, and budget-friendly Son [...]

Dollar Menu Can’t Stall McDonald’s Sales Decline

Did McDonald’s Dollar Menu & More work too well or not much at all? The company reported a 0.8% decline in U.S. same-store sales for November, which could be the result of consumers trading down from full-price menu items to the five burgers—each priced between $1 and $2—and other budget items on the new Dollar [...]

1955 Burger Back and Better in UK

McDonald’s has reintroduced its 1955 Burger to the UK with an improved recipe and a new ad campaign.

The burger first appeared in Germany in 2010 and since then has traveled the Western world, serving as an LTO in most European markets. The basic build is with caramelized onions, bacon, tomato lettuce and [...]

Monday Meeting: Ever More LTOs

∞ Watch for Southwest Chicken to be the next LTO iteration for McDonald’s Premium McWrap platform. The spicy version is in several markets and is likely to go national once the Mighty Wings introductory campaign is finished.

The Southwest Chicken McWrap has Habanero Ranch sauce, cilantro-lime glaze and tortilla strips. The benefit of a platform [...]