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Red Robin Adds Brisket-Topped ‘Colossus’

Red Robin Gourmet Burgers is back in the movie tie-in game, this week launching a Colosuss Burger LTO tied to the film “Hercules,” opening July25.

The $10.99 burger is a bit of departure for Red Robin by combining two meats. The beef patty is topped with chopped smoked brisket plus provolone cheese, red and yellow [...]

Mini Burgers Return From Culinary Exile

Loved then shunned, mini burgers are returning to national-chain menus. This could be the result of record high beef prices or just of the cyclicality of food trends, but the small sweethearts of 2009-10 are back on national-chain menus.

Minis are back at Ruby Tuesday.

Burger King pioneered the trend in early 2009 with [...]

McDonald’s Accelerates Boxed-Meal Strategy

McDonald’s is ramping up its use here of a menu-marketing tactic that has worked for it overseas: the multi-person meal bundle.

The corporate recommendation is a two-person box.

McDonald’s co-ops have the option of offering a new FIFA World Cup Bundle Box, which includes food for two (or more) in a box thematically tied [...]

McDonald’s Extends ‘Make Your Own LTO’ Promo

McDonald’s is letting UK customers handle the tricky matter of menu development, if only briefly, through its popular crowdsourcing promotion, My Burger. First introduced in Germany in 2011 as “Mein Burger, the program invites burger lovers to create their own dream burger. McDonald’s will put five winning burgers on its menu this fall as one-week [...]

Red Robin Bucks Casual Dining Slump

Red Robin Gourmet Burgers is proving itself an exception to the general decline of the casual-dining segment of the restaurant business. The Colorado-based chain reported a strong Q1, including a 5.4% increase in same-store sales. Helped by heavier ad spending and the continued success of its top-price Finest burgers, guest counts increased by 0.5% and [...]

McDonald’s World Cup Promo Focuses on Fry Boxes

http://youtu.be/-T7zyezBkuY

It would take something very special—the 2014 World Cup tournament, say—for McDonald’s to change the look of its iconic fry box globally for the first time. And as long as they were doing that, they might as well make the box the entrance to an augmented-reality game.

And so, beginning May 26, McDonald’s will roll [...]

Burger King Adopts ‘Be Your Way’ as Ad Slogan

Burger King’s 40-year-old “Have It Your Way” slogan has morphed into a new positioning, “Be Your Way,” that the company says better fits the times and the brand.

The new tagline begins appearing this month.

Fernando Machado, SVP_Global Brand Management, told BurgerBusiness.com that the new tagline is the result of a company reexamination of [...]

McDonald’s UK Celebrates American Music, Burgers

McDonald’s once again is paying homage to the home of the burger with the “Great Tastes of America” promotion it has run for the past few years in the UK. But this time it has taken the program up a beat, celebrating music as well as burgers.

Agency Razorfish/London has equipped the chain with a [...]