It’s a familiar story: People say they don’t think much of McDonald’s, but when it’s time to grab a burger, more people head for the Golden Arches than other options. So YouGov BrandIndex’s tracking of consumer perceptions of major brands finds the Buzz score for McDonald’s sliding even while it maintains its solid advantage when [...]
Burgers remain the No.1 main-course dish on British menus, but their popularity is slipping, researcher Horizons reports. Some 17% fewer dishes on menus featured burgers in the June 2014 Menurama survey than a year ago. But that dip is not the result of Britons having tired of American food.
On trend: London’s Bubbledogs features [...]
McDonald’s Corp. will announce today that its long-awaited, full-tilt entrance into the $11 billion-plus U.S. retail coffee market will take place early next year when it rolls out McCafé coffee in ground, whole-bean and single-cup forms through a partnership with Kraft.
“We think this will increase the awareness of the McCafé brand beyond its current [...]
Proving more vibrant than many had predicted, the limited-service burger category continues to grow faster than the overall restaurant industry. And independent, corner burger restaurants are powering that growth, not McDonald’s or Shake Shack.
According to NPD Group’s Spring 2014 report, the overall restaurant (all types) count is up 0.8% since its spring 2013 census. [...]
Five Guys Burgers & Fries, known for its simple menu that doesn’t include a milkshake, has made its milkshake test official and has added a social-media promotion to support it. In New York (14 stores), New Jersey (five), Virginia (three) and North Carolina (one), the chain is testing vanilla shakes with 10 mix-in choices.
→ Burger King is mastering the art of being new without being overly innovative. Its latest addition tom its menu is the A.1. Ultimate Bacon Cheeseburger. That sounds like the sauce is the star, but what’s most interesting here is that the build is two quarter-pound patties topped with bacon, melted American cheese (plus the [...]