McDonald’s is ramping up its use here of a menu-marketing tactic that has worked for it overseas: the multi-person meal bundle.
The corporate recommendation is a two-person box.
McDonald’s co-ops have the option of offering a new FIFA World Cup Bundle Box, which includes food for two (or more) in a box thematically tied [...]
McDonald’s is letting UK customers handle the tricky matter of menu development, if only briefly, through its popular crowdsourcing promotion, My Burger. First introduced in Germany in 2011 as “Mein Burger, the program invites burger lovers to create their own dream burger. McDonald’s will put five winning burgers on its menu this fall as one-week [...]
Red Robin Gourmet Burgers is proving itself an exception to the general decline of the casual-dining segment of the restaurant business. The Colorado-based chain reported a strong Q1, including a 5.4% increase in same-store sales. Helped by heavier ad spending and the continued success of its top-price Finest burgers, guest counts increased by 0.5% and [...]
It would take something very special—the 2014 World Cup tournament, say—for McDonald’s to change the look of its iconic fry box globally for the first time. And as long as they were doing that, they might as well make the box the entrance to an augmented-reality game.
And so, beginning May 26, McDonald’s will roll [...]
Burger King’s 40-year-old “Have It Your Way” slogan has morphed into a new positioning, “Be Your Way,” that the company says better fits the times and the brand.
The new tagline begins appearing this month.
Fernando Machado, SVP_Global Brand Management, told BurgerBusiness.com that the new tagline is the result of a company reexamination of [...]
McDonald’s once again is paying homage to the home of the burger with the “Great Tastes of America” promotion it has run for the past few years in the UK. But this time it has taken the program up a beat, celebrating music as well as burgers.
Agency Razorfish/London has equipped the chain with a [...]
Every day there are new burger creations that, while not necessarily worthy of a separate post on the site, at least merit a nod of recognition and appreciation. On an occasional Monday, I’m going to round up “The 7”: the past week’s seven most intriguing burgers. It’s a chance to credit burger joints that have [...]