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Research: Casual Dining’s Emotional Detachment

Casual-dining restaurants have encountered more than their share of difficulties recovering from the recession. Onetime category leader Red Lobster’s rapid decline is the most obvious example. But a new study from Boston Consulting Group (BCG) says casual-dining restaurant (CDR) brands can rescue themselves. While it concludes that economic indicators and dining trends “suggest that the [...]

McDonald’s Abandons ‘You Deserve a Break’ Rights

Keith Reinhard, the legendary ad man who created “You deserve a break today” in 1970, recently recalled that a McDonald’s exec asked how long he thought the campaign would last. “I said, ‘You should stop running this campaign when people no longer deserve a break,’” Reinhard, now chairman emeritus of DDB Needham, told Advertising Age.

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BK Joining Crowded Indian Burger Market

Burger King’s announcement that it will open its first location in India this month doesn’t mean it has run out of more-burger-friendly markets. Long considered a tough sell for burger chains because 42% its roughly 1.2 billion citizens are vegetarians, India has become a new hot destination for American brands. Estimated by researcher Technopak to [...]

21 Thanksgiving Burger Specials

DMK Burger Bar

November. It’s a opportunity for chefs to finally use that sage, and they’re making the most of it (sage aïoli!). Many of the Burger of the Month specials at burger joints across the country (plus Canada and even Denmark) are destined to give diners their fill of turkey before the holiday [...]

McDonald’s Equation: Lovin’ > Hatin’

McDonald’s Corp.’s new twist on its 11-year-old “I’m lovin’ it” theme will be an equation: “Lovin’ > Hatin’.”

The Wall Street Journal, which broke the story about the campaign last week, suggested that the tagline would be “Lovin’ Beats Hatin’,” but the phrase McDonald’s will use is slightly different. What the company filed U.S. federal [...]

The Myth Of Millennials’ Fast-Casual Migration

It’s an assumption too often repeated as fact that McDonald’s and other QSRs are losing customers to fast-casual restaurants and their claims to better food at higher prices. But interesting new data from The NPD Group provides strong reasons to doubt that assumption.

Here, from a Motley Fool post in May, is how this assumption [...]

McDonald’s Cooks Up Steak Menu in Australia

McDonald’s has put steak on the menu in Australia, adding two new McWraps (Steak & Garlic Aïoli and Steak & BBQ), a Steak Salad with Thai-Style Dressing and a Steak & Egg Brekkie Wrap for mornings. For budget buyers there is a $3 Mini Steak Taster wrap that’s less than half the AUS$7.95 [...]

McDonald’s Pledges to Simplify, Localize, Customize

Relevance, simplicity, localization and customization were the watchwords of McDonald’s Corp.’s embattled response to a Q3 sales report that was even worse than the most dire forecasts. Insisting he is “confident in our ability to regain momentum,” President-CEO Don Thompson told analysts today that the brand needs to provide more choices and customization, which is [...]