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BK Undercuts Monopoly in Australia

Burger King Corp. says it won’t use guerrilla marketing tactics to undercut McDonald’s Monopoly promotion in the U.S. as it is doing in Australia.

McDonald’s revived its Monopoly game in Australia on September 9 with a promise that 1 in every 5 game pieces is an instant winner (primarily of food items such as Big [...]

Monopoly Returns to McDonald’s 9/23

www.youtube.com/watch?v=vgGysU9_HMQ&list=UU2iyoboMHmOubKYd73uYJwQ”>YouTube

McDonald’s goes to the McWell one more time tomorrow, kicking off another round of its Monopoly game promotion. Actually, a Pre-Promotion Sweepstakes lasts for one week beginning September 23, with the full Monopoly game set to launch on September 30. Menus are not the only thing that McDonald’s is capable of over-complicating.

For the Pre-Promotion [...]

It’s National Cheeseburger Day: Celebrate Wisely

Every day is a good day for a burger, of course, but today is National Cheeseburger Day. Like my birthday, this isn’t being celebrated universally, but many burger joints have special plans to honor the day. Among them:

Bar 145′s 10-pounder

Bar 145 in Toledo, Ohio, will serve a 10-lb. Americana Burger that serves [...]

Three-Unit The Rail Explains Itself on TV

Last October, BurgerBusiness.com interviewed Mike Mariola, an Ohio restaurateur who had opened a burger bar, The Rail, in Fairlawn, Ohio, and was working on two more locations (north Olmsted and Canton). Those three restaurants now are open and humming and The Rail on September 8 launched its first TV advertising.

The Rail is [...]

McDonald’s Trademarks ‘McBrunch’

McDonald’s needs something attention grabbing, innovative and appealing, as is clear from the -2.8% drop in U.S. same-store sales for August reported this week. That need for something fresh and different may be why BurgerBusiness.com has learned that McDonald’s Corp. in July filed a federal trademark registration (application #86345988) for the term “McBrunch.”

UK Celebrates Its National Burger Day

Burger-week festivities and best-burger competitions have become standard civic events in many cities. Burger Week Montreal, one of the largest, has spread to now include Quebec, Vancouver and Winnipeg as well. But the UK steps up a notch today with National Burger Day, a celebration that includes 200 independents and chain locations across England, Scotland [...]

McDonald’s Names New U.S. President

Mike Andres

McDonald’s Corp. today announced that McDonald’s USA President Jeff Stratton will retire effective Oct. 15, 2014, and be replaced by Mike Andres.

The change comes not even two years after Stratton assumed the post in November 2012, displacing longtime executive Jan Fields. Since then, McDonald’s has posted a series of disappointing quarterly [...]

Bad Buzz Doesn’t Hurt McBusiness

It’s a familiar story: People say they don’t think much of McDonald’s, but when it’s time to grab a burger, more people head for the Golden Arches than other options. So YouGov BrandIndex’s tracking of consumer perceptions of major brands finds the Buzz score for McDonald’s sliding even while it maintains its solid advantage when [...]