Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Blue Cheese Burger with Bacon Walnut Chutney shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McDonald’s at the Crossroads. Again.

On Sunday (March 1), Don Thompson officially steps down as president and CEO of McDonald’s Corp. after two-and-half years. Steve Easterbrook, previously corporate senior executive vice president and global chief brand officer, takes over and mercifully gets to shorten his title.

McDonald’s is leaking customers, not just dollars.

The 10-K annual report [...]

Monday Meeting: Since When?

McDonald’s Corp. soon will celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As a UK ad put [...]

How Jack Retooled its Burgers and Made Sales Jump

Blah. That was consumers’ evaluation of Jack in the Box’s burger lineup in research it conducted last year. That’s a scary opinion for a burger chain to hear so Jack worked fast to change its burgers and its marketing. The results have been far more immediate and positive than the chain expected or can explain.

[...]

Valentine’s Day Celebration Burgers

Valentine’s Day is Saturday, of course, and many burger joints have put together themed promotions for the day (I like Zinburger’s “Four Shades of Grape” wine flights). But I like the places that have concocted special burgers for the occasion. Some examples:

Rockit Burger Bar

At Rockit Burger Bar in Chicago, Chef Amanda Downing [...]

Burger King Spices Up as Fish Gets Current

Burger King next week will introduce a spiced-up version of its core fish sandwich, making it just the latest burger chain to gussie up their fish dish for Lent, which spans Feb. 18 to April 4 this year.

BK Spicy Big Fish

Many QSRs have changed menu-marketing strategies to focus on core menu items [...]

The Rise of the Frickle

Long dill pickle slices have been something of a signature on burgers served at Canada’s Harvey’s chain. But now its customers have a new topping/side option: deep-fried dill pickle spears.

Sometimes called “frickles,” deep-fried pickles aren’t new, especially on Southern and Low country menus where they’ve long been favorites. Now they’re appearing more often on [...]

9 Billion Burgers Served in 2014

Restaurant customer traffic showed no growth in 2014 but NPD Group reports it was a great year to be a burger.

Burgers were served 9 billion times at U.S. restaurants and foodservice outlets last year, a 3% increase from 2013.

New burgers, like Chili’s Craft Burger line, helped boost burger servings.

Burgers’ gain comes [...]

Wendy’s Updates Bacon and Blue Burger

Five years ago Wendy’s was the first national chain to add a blue-cheese-topped burger when it introduced the Bacon & Blue. Now it updates the idea with the Bacon and Blue on Brioche burger, which joins its menu this week.

The build includes crumbled Wisconsin blue cheese, three strips of applewood-smoked bacon, spring mix and [...]