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Monopoly Returns to McDonald’s 9/23

www.youtube.com/watch?v=vgGysU9_HMQ&list=UU2iyoboMHmOubKYd73uYJwQ”>YouTube

McDonald’s goes to the McWell one more time tomorrow, kicking off another round of its Monopoly game promotion. Actually, a Pre-Promotion Sweepstakes lasts for one week beginning September 23, with the full Monopoly game set to launch on September 30. Menus are not the only thing that McDonald’s is capable of over-complicating.

For the Pre-Promotion [...]

Three-Unit The Rail Explains Itself on TV

Last October, BurgerBusiness.com interviewed Mike Mariola, an Ohio restaurateur who had opened a burger bar, The Rail, in Fairlawn, Ohio, and was working on two more locations (north Olmsted and Canton). Those three restaurants now are open and humming and The Rail on September 8 launched its first TV advertising.

The Rail is [...]

Monday Meeting: Burger King’s Half-Pound Burger

→ Burger King is mastering the art of being new without being overly innovative. Its latest addition tom its menu is the A.1. Ultimate Bacon Cheeseburger. That sounds like the sauce is the star, but what’s most interesting here is that the build is two quarter-pound patties topped with bacon, melted American cheese (plus the [...]

Fewer LTOs Slows Restaurant Ad Spending

Restaurants reined in advertising spending in 2014’s first quarter after significantly exceeding the average throughout 2013. According to Kantar Media, total U.S. advertising expenditures (all businesses) increased a surprisingly strong 5.7% to $34.9 billion in the first quarter.

However, restaurant spending in Q1 increased just 1.9% to $1.678 billion. That ended the industry’s year-old streak [...]

Burger King Adopts ‘Be Your Way’ as Ad Slogan

Burger King’s 40-year-old “Have It Your Way” slogan has morphed into a new positioning, “Be Your Way,” that the company says better fits the times and the brand.

The new tagline begins appearing this month.

Fernando Machado, SVP_Global Brand Management, told BurgerBusiness.com that the new tagline is the result of a company reexamination of [...]

McDonald’s UK Celebrates American Music, Burgers

McDonald’s once again is paying homage to the home of the burger with the “Great Tastes of America” promotion it has run for the past few years in the UK. But this time it has taken the program up a beat, celebrating music as well as burgers.

Agency Razorfish/London has equipped the chain with a [...]

Subservient Chicken Returns to Burger King

As a reminder that QSRs’ use of wacky advertising in the competition for market share isn’t something new, Burger King is bringing back the “Subservient Chicken.” Launched on April 8, 2004, the promotion was one of the first to tap into social media such as dedicated Web pages and YouTube to announce a new menu [...]

McDonald’s Brings McGriddles to Breakfast Battle

www.youtube.com/watch?v=BqCBFNPtuAQ”>TV

No other chain has something like the McGriddle, McDonald’s pancake/muffin hybrid, which likely is why the chain has followed the coffee giveaway that ended yesterday with a new marketing push for McGriddle sandwiches.

This, much more than free coffee, is McDonald’s response not only to Taco Bell’s entry into the breakfast market but also to [...]