Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Provolone Portobello Pesto Burger shown below!

_________________

Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

Subscribe to BurgerBusiness

Enter your email address and watch for an email from us asking you to confirm your subscription:

Delivered by FeedBurner

Hot, Fresh Burger News

Add Community News

You have to be logged in in order to post.

How Jack Retooled its Burgers and Made Sales Jump

Blah. That was consumers’ evaluation of Jack in the Box’s burger lineup in research it conducted last year. That’s a scary opinion for a burger chain to hear so Jack worked fast to change its burgers and its marketing. The results have been far more immediate and positive than the chain expected or can explain.

[...]

‘Pay With Lovin” Ads Earn Little Payback

McDonald’s “Pay With Lovin’” campaign launched during the Super Bowl got people talking, but not necessarily positively about the chain, according to a study released today from YouGov BrandIndex.

Giving free meals in exchange for “random acts of lovin’” earned McDonald’s the highest word-of-mouth gain of all Super Bowl advertisers. The report finds 29% of [...]

Wendy’s Refocusing on Its Core

Just as Wendy’s rolls out its latest high-price LTO, the Bacon & Blue on Brioche burger, CEO Emil Brolick told analysts this week that the chain is altering and rebalancing its marketing strategy to lessen support for such items.

Wendy’s Bacon & Blue on Brioche

During Investor Day presentations at its headquarters, Brolick said [...]

McDonald’s Signs In

Despite—or perhaps because of—all the attention given digital media in general and McDonald’s embrace of it in particular, it is nice to see the chain celebrating the delights of that clunky, old-school, analog communications medium, the outdoor sign.

A 60-second TV spot titled “Signs” (from Leo Burnett) that the chain began airing over [...]

McDonald’s: All You Need is ‘Lovin’ It’

McDonald’s greets the new year on Jan. 3 with the latest incarnation of its’ “I’m lovin’ it” campaign, hoping to change its business, customer perceptions and maybe even the world. In a video released by the company today, Deborah Wahl, chief marketing officer for McDonald’s USA, says the campaign is part of “a brand transformation” [...]

Pal’s Showcases Its Differences

Pal’s Sudden Service likes to be different. The regional burgers and hot dog chain with 26 distinctive restaurants in northeast Tennessee and southwest Virginia is poking fun at the big brands again.

Pal’s latest 30-second TV campaign points out three ways in which it differs from its competitors. One spot notes that Pal’s drive-thru [...]

McDonald’s Abandons ‘You Deserve a Break’ Rights

Keith Reinhard, the legendary ad man who created “You deserve a break today” in 1970, recently recalled that a McDonald’s exec asked how long he thought the campaign would last. “I said, ‘You should stop running this campaign when people no longer deserve a break,’” Reinhard, now chairman emeritus of DDB Needham, told Advertising Age.

[...]

McDonald’s Tells Its Story with Puppets in Norway

For all its talk of a new commitment to digital media, McDonald’s isn’t afraid to embrace an old-fashioned medium to tell its product-quality story.

In Norway the chain has aired a four-minute puppet show TV commercial about the chain’s relationship with local farmers who provide its ingredients. The long version was slated to air [...]