McDonald’s “Pay With Lovin’” campaign launched during the Super Bowl got people talking, but not necessarily positively about the chain, according to a study released today from YouGov BrandIndex.
Giving free meals in exchange for “random acts of lovin’” earned McDonald’s the highest word-of-mouth gain of all Super Bowl advertisers. The report finds 29% of [...]
Just as Wendy’s rolls out its latest high-price LTO, the Bacon & Blue on Brioche burger, CEO Emil Brolick told analysts this week that the chain is altering and rebalancing its marketing strategy to lessen support for such items.
Wendy’s Bacon & Blue on Brioche
During Investor Day presentations at its headquarters, Brolick said [...]
Despite—or perhaps because of—all the attention given digital media in general and McDonald’s embrace of it in particular, it is nice to see the chain celebrating the delights of that clunky, old-school, analog communications medium, the outdoor sign.
A 60-second TV spot titled “Signs” (from Leo Burnett) that the chain began airing over [...]
McDonald’s greets the new year on Jan. 3 with the latest incarnation of its’ “I’m lovin’ it” campaign, hoping to change its business, customer perceptions and maybe even the world. In a video released by the company today, Deborah Wahl, chief marketing officer for McDonald’s USA, says the campaign is part of “a brand transformation” [...]
Pal’s Sudden Service likes to be different. The regional burgers and hot dog chain with 26 distinctive restaurants in northeast Tennessee and southwest Virginia is poking fun at the big brands again.
Pal’s latest 30-second TV campaign points out three ways in which it differs from its competitors. One spot notes that Pal’s drive-thru [...]
Keith Reinhard, the legendary ad man who created “You deserve a break today” in 1970, recently recalled that a McDonald’s exec asked how long he thought the campaign would last. “I said, ‘You should stop running this campaign when people no longer deserve a break,’” Reinhard, now chairman emeritus of DDB Needham, told Advertising Age.
For all its talk of a new commitment to digital media, McDonald’s isn’t afraid to embrace an old-fashioned medium to tell its product-quality story.
In Norway the chain has aired a four-minute puppet show TV commercial about the chain’s relationship with local farmers who provide its ingredients. The long version was slated to air [...]