2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
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Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
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McDonald’s Brings McGriddles to Breakfast Battle

www.youtube.com/watch?v=BqCBFNPtuAQ”>TV

No other chain has something like the McGriddle, McDonald’s pancake/muffin hybrid, which likely is why the chain has followed the coffee giveaway that ended yesterday with a new marketing push for McGriddle sandwiches.

This, much more than free coffee, is McDonald’s response not only to Taco Bell’s entry into the breakfast market but also to [...]

Restaurant Ad Spending: $17.7 Million a Day

For the third consecutive year, restaurant advertising spending increased sharply more than total U.S. ad spending (see chart). Restaurants spent $6.449 billion on measured media (TV, magazines, newspapers, Internet display ads, radio, outdoor boards and free-standing inserts), a 5.2% increase over 2012 spending, according to data from Kantar Media.

Significantly, that 5.2% is significantly greater [...]

McDonald’s Fancies Chicken Schnitzel in Australia

McDonald’s will relaunch its “M Selections” premium tier to its menu in Australia next month when it unveils new Chicken Schnitzel sandwiches on sourdough, a breakfast burger and brands it all with distinctive black packaging. A second phase to the campaign in late March will see the return of the Angus the Great burger and [...]

Can the Diner Reinvigorate Restaurants?

www.youtube.com/watch?v=qmviqUsyOWo”>Another

Two new marketing campaigns that draw on the timeless appeal of the American diner manifest the restaurant industry’s current malaise and perhaps provide its remedy as well.

McDonald’s American Vintage campaign in Japan celebrates the iconic diner.

The latest NPD Group/CREST data shows that the restaurant business—here and in several other countries—has hit the [...]

DDB Hires Burnett Exec for McDonald’s

DDB Chicago has scored a coup in its quiet rivalry with fellow McDonald’s ad agency Leo Burnett by hiring Tony Malcolm as executive creative director on its McDonald’s business in the U.S.

Malcolm has worked on the McDonald’s account during his eight years at Leo Burnett UK in London. There he wrote the “Just [...]

Restaurant Ad Spending Slows, Still Exceeds Average

Source: Kantar Media

The restaurant industry’s ad spending finally slowed in Q3 but it remains ahead of total U.S. advertising growth for the year.

Restaurants spent $1.58 billion on measured-media advertising (excludes Internet advertising, free-standing inserts and public-service ads) during Q3, a 3.6% decrease from the Olympics-inflated $1.64 billion spent during the July-September span [...]

The Best & Worst of Burgers 2013

This has been a year when burgers were again much talked about. But much of that talk was frothy but pointless—cronut burgers, ramen burgers, did Burger King copy the Big Mac and such—while the most important burger story of the year was largely overlooked. That was NPD Group’s mid-year restaurant census that found not only [...]

Burger King’s Revised Menu Plan Starts Slowly

Catch-22: Cutting back on new-product introductions doesn’t improve sales either. Burger King announced that U.S./Canada same-store-sales declined by 0.3% for the three months ended Sept. 30, 2013, the first quarter since it announced it was stepping back from multi-LTO seasonal menu revisions three months ago.

The Today Show helped Satisfries reach 1 billion media [...]