Restaurants reined in advertising spending in 2014’s first quarter after significantly exceeding the average throughout 2013. According to Kantar Media, total U.S. advertising expenditures (all businesses) increased a surprisingly strong 5.7% to $34.9 billion in the first quarter.
However, restaurant spending in Q1 increased just 1.9% to $1.678 billion. That ended the industry’s year-old streak [...]
Burger King’s 40-year-old “Have It Your Way” slogan has morphed into a new positioning, “Be Your Way,” that the company says better fits the times and the brand.
The new tagline begins appearing this month.
Fernando Machado, SVP_Global Brand Management, told BurgerBusiness.com that the new tagline is the result of a company reexamination of [...]
McDonald’s once again is paying homage to the home of the burger with the “Great Tastes of America” promotion it has run for the past few years in the UK. But this time it has taken the program up a beat, celebrating music as well as burgers.
Agency Razorfish/London has equipped the chain with a [...]
No other chain has something like the McGriddle, McDonald’s pancake/muffin hybrid, which likely is why the chain has followed the coffee giveaway that ended yesterday with a new marketing push for McGriddle sandwiches.
This, much more than free coffee, is McDonald’s response not only to Taco Bell’s entry into the breakfast market but also to [...]
For the third consecutive year, restaurant advertising spending increased sharply more than total U.S. ad spending (see chart). Restaurants spent $6.449 billion on measured media (TV, magazines, newspapers, Internet display ads, radio, outdoor boards and free-standing inserts), a 5.2% increase over 2012 spending, according to data from Kantar Media.
Significantly, that 5.2% is significantly greater [...]
Two new marketing campaigns that draw on the timeless appeal of the American diner manifest the restaurant industry’s current malaise and perhaps provide its remedy as well.
McDonald’s American Vintage campaign in Japan celebrates the iconic diner.
The latest NPD Group/CREST data shows that the restaurant business—here and in several other countries—has hit the [...]