Keith Reinhard, the legendary ad man who created “You deserve a break today” in 1970, recently recalled that a McDonald’s exec asked how long he thought the campaign would last. “I said, ‘You should stop running this campaign when people no longer deserve a break,’” Reinhard, now chairman emeritus of DDB Needham, told Advertising Age.
For all its talk of a new commitment to digital media, McDonald’s isn’t afraid to embrace an old-fashioned medium to tell its product-quality story.
In Norway the chain has aired a four-minute puppet show TV commercial about the chain’s relationship with local farmers who provide its ingredients. The long version was slated to air [...]
McDonald’s Corp.’s new twist on its 11-year-old “I’m lovin’ it” theme will be an equation: “Lovin’ > Hatin’.”
The Wall Street Journal, which broke the story about the campaign last week, suggested that the tagline would be “Lovin’ Beats Hatin’,” but the phrase McDonald’s will use is slightly different. What the company filed U.S. federal [...]
Even the millions of dollars McDonald’s spent in Q2 in support of its World Cup sponsorship couldn’t stop the restaurant category’s continued slowdown in advertising spending. Through the first half of 2014, restaurant spending was up just 0.4% (to $3.37 billion) compared with last year’s first half, according to data from Kantar Media. Restaurant spending [...]
Jack in the Box today will launch a Jack’s Munchie Peel instant-win game promotion that it believes will resonate more strongly with Millennials than collect-all-the-pieces games…like, for example, the Monopoly game McDonald’s is preparing to begin next Tuesday (9/30).
Instant-win stickers are on Munchie Meal boxes.
Jack’s instant-win stickers are attached to the purple-boxed [...]
McDonald’s goes to the McWell one more time tomorrow, kicking off another round of its Monopoly game promotion. Actually, a Pre-Promotion Sweepstakes lasts for one week beginning September 23, with the full Monopoly game set to launch on September 30. Menus are not the only thing that McDonald’s is capable of over-complicating.
For the Pre-Promotion [...]
Last October, BurgerBusiness.com interviewed Mike Mariola, an Ohio restaurateur who had opened a burger bar, The Rail, in Fairlawn, Ohio, and was working on two more locations (north Olmsted and Canton). Those three restaurants now are open and humming and The Rail on September 8 launched its first TV advertising.
The Rail is [...]
→ Burger King is mastering the art of being new without being overly innovative. Its latest addition tom its menu is the A.1. Ultimate Bacon Cheeseburger. That sounds like the sauce is the star, but what’s most interesting here is that the build is two quarter-pound patties topped with bacon, melted American cheese (plus the [...]