The Mediterranean island nation of Malta is one of McDonald’s Corp.’s smallest markets. Its franchisee operates only 10 stores in the country, which covers just 122 square miles and has a population of roughly a half-million. But that small size made it the perfect place for McDonald’s and agency TBWA/ANG to mount one of the [...]
The list of major burger-restaurant that don’t advertise on TV is short. It used to include Ted’s Montana Grill, the 44-unit, Atlanta-based casual-dining concept but the chain, which opened its first restaurant in 2002, now has filmed its first TV spot for use in selected markets.
The 30-second spot mixes a bit of cowboy [...]
When I forecast last November that 2013 would be the “Year of the Bun,” I had pretzel buns, ciabatta and such in mind. But increasingly this also is being the year of the gluten-free bun as more and more burger shops adapt to the approximately 1% of consumers who have Celiac disease. For many that [...]