Add Value with Wisconsin Cheese

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Try a new Wisconsin Cheeseburger recipe today! New May recipes! Click here.
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Monday Meeting: Burgers on TV

The list of major burger-restaurant that don’t advertise on TV is short. It used to include Ted’s Montana Grill, the 44-unit, Atlanta-based casual-dining concept but the chain, which opened its first restaurant in 2002, now has filmed its first TV spot for use in selected markets. The 30-second spot mixes a bit of cowboy swagger, [...]

Year of the Bun’s Gluten-Free Version

When I forecast last November that 2013 would be the “Year of the Bun,” I had pretzel buns, ciabatta and such in mind. But increasingly this also is being the year of the gluten-free bun as more and more burger shops adapt to the approximately 1% of consumers who have Celiac disease. For many that [...]

McDonald’s App Offers Ingredient Sourcing Info

http://www.youtube.com/watch?v=3xxlEkstcwM&list=PLFCF00D02CEEFC42C&index=1″>Frank

In the U.S., McDonald’s “What We’re Made Of” food-quality campaign includes TV spots introducing its suppliers, such as potato grower Frank Martinez and cattle rancher Steve Foglesong. But in Australia McDonald’s is using a variety of high-tech tools to go even deeper with its food sourcing/quality message, allowing diners to track the ingredients in the [...]