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Sonic Shifts Media Spending, Building Design

http://www.youtube.com/watch?v=rQHFnkdHOoA&list=UUpRycHNXPaywifhbf9mf49Q&index=1″>Two

Sonic Drive-In says it is shifting its media-buying strategy to give its brand—now operating in 43 states—a more national profile. And while “non-TV” media spending will be slashed to 7% of its budget, compared with 17% in 2012, the Oklahoma City-based chain says that represents primarily a minimizing of outdoor advertising not digital spending (although, [...]

Chain Restaurants Buck Trend, Increase Couponing

Steak 'n Shake is a frequent user of couponed FSIs.

KFC plans to tuck a freestanding insert (FSI) with a coupon for its new Original Recipe Bites into newspapers nationwide this Sunday (July 15). Sunday papers are not a medium KFC often uses, but couponed FSIs have become a more important and more frequent [...]