2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
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Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
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Mighty Wings Return at 5 for $3

“You will see wings again in the U.S. business,” McDonald’s Corp. CEO Don Thompson vowed last October in an earnings call with analysts. And he makes good on that this week with a limited-time revival of Mighty Wings at what McDonald’s hopes will be a more attractive price: five for $3.

Mighty Wings [...]

Burger King Arms for $1 Menu Rumble

Burger King has signaled its acceptance of making value menus a 2014 battlefield. The No. 2 burger chain expanded its budget lineup and rechristened it the King Deals Value Menu.

Added as limited-time $1 items are the Rodeo Crispy Chicken and Rodeo Burger, both of which are topped with barbecue sauce and crunchy onion rings. [...]

Burger King adds Big King, $1 BBQ Rib

[Addendum: Those who continue to insist BK "copied" the Big Mac should recall Carl's Jr.'s Big Carl from 2009. Imitation = flattery and restaurants are good at it.] Yes, Burger King has introduced the double-decker Big King to its menu.The build is “two savory fire-grilled beef patties, topped with, melted American cheese, fresh cut iceberg [...]

McDonald’s Dollar & More Adds Five Items

McDonald’s menu continues to expand as the new Dollar Menu & More adds five more beef and chicken burgers. At the same time, as previously reported, McRib has returned. This time around it is being touted as “The Ultimate Pork Sandwich.”

In Chicago at least, the Dollar Menu & More expands on the old [...]

McDonald’s Orders a Value Meal

McDonald’s Corp. says it will more sharply focus on the value end of its price spectrum following disappointing Q3 results. That means a heavy marketing push behind the new Dollar Menu + More and a likely parade of new McDouble burger variations, as reported earlier. Much of that will come through new media channels: CEO [...]

McDonald’s Broadening Dollar Menu, Breakfast Menu

Many consumers continue to order off the low-price end of quick-service restaurant menus, a trend that recently resulted in Burger King’s $1 French Fry Burger. McDonald’s is responding by moving to broaden its budget lineup into a “Dollar Menu and More” array of low-price options.

The humble McDouble burger is the key to expansion [...]

Burger King Readies $1 Fry Burger

One burger, four fries, $1.

Two months ago, BurgerBusiness.com reported that french fries are moving from side-dish to burger-topping status. Never one to ignore a trend, Burger King next week will introduce a fry-topped BK French Fry Burger for $1, the AP reports.

That’s stunning corroboration of the chain’s earlier declaration that it intends [...]

Jack Latest to Back Off Premium Pricing

Jack in the Box told analysts today that it is juggling its promotion calendar to de-emphasize premium-price menu products in favor of bundled value meals as the economic and competitive landscape continues to be challenging for all QSRs. The shift in marketing strategy accompanies its announcement of essentially flat system sales for its quarter ended [...]